Marketing Head

Company Description

Since 2014, 2Hats Logic Solutions has empowered businesses to excel in the digital marketplace with specialized eCommerce and retail tech solutions. Based on a global perspective gained through extensive collaborations with clients from the USA and Europe, the company delivers services such as custom eCommerce development, ERP integration, cloud solutions, AI-driven process automation, custom software development, and data-driven digital marketing strategies. 2Hats Logic Solutions merges technical expertise with strategic insight to provide personalized, high-performance solutions that amplify sales, streamline operations, and reflect brand identities. Our team is committed to leveraging cutting-edge technology to facilitate seamless digital transformations, tailor-made to suit unique business needs.

Head of Marketing (On-site – Kochi, Kerala)

Location: Infopark Phase 2, Kochi, Kerala

Work Mode: On-site

Experience Required: 7–13 years (Overall)

Preferred Candidate Location: Kerala only

Role Description

This is a full-time, on-site role for a Marketing Head at 2Hats Logic Solutions, based in Ernakulam, Kerala. The Marketing Head will oversee day-to-day marketing activities including developing and executing marketing strategies, conducting market research, planning marketing campaigns, managing public relations, and supporting sales initiatives. The role requires leading the marketing team and collaborating with cross-functional teams to achieve business growth objectives while fostering brand awareness.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with the company's business objectives and growth targets.
• Lead Performance Marketing initiatives (must-have) across various channels (e.g., paid search, social media, programmatic advertising, SEO) to maximize ROI and drive lead generation and conversions.
• Devise and implement SEO and AEO strategies to improve organic search performance and enhance website visibility.
• Analyze campaign performance, prepare reports, and adjust strategies based on insights.
• Manage the marketing budget, ensuring resources are allocated effectively to achieve strategic goals.
• Build, mentor, and manage a high-performing marketing team, fostering a culture of collaboration and continuous improvement.
• Set clear performance metrics and professional development goals for team members.
• Serve as the knowledgeable person for the organization on all marketing best practices, emerging technologies, and industry shifts.
• Utilize strong communication skills to articulate marketing vision, strategies, and results to executive leadership and cross-functional teams.
• Collaborate closely with Sales and other departments to ensure alignment of marketing activities with overall business goals.

Qualifications & Experience

• 7–13 years
  of marketing experience, with proven success in leadership or senior managerial roles.
• Proven expertise and a successful track record in Performance Marketing (mandatory).
• Solid experience with email marketing platforms, segmentation, and automation.
• Strong strategic thinking and execution skills in developing, implementing, and measuring effective marketing programs.
• Demonstrated ability to build and manage a successful team.
• Added Advantage: Previous experience working for a service-based company.
• Exceptional written and verbal communication skills.
• Strong knowledge of SEO and AEO strategies.

Why Join Us:

• Lead a high-impact marketing function that directly drives business growth.
• Shape and execute innovative strategies across performance, digital, and SEO marketing.
• Build, mentor, and inspire a high-performing team.
• Work in a collaborative environment where your ideas and results are recognized.
• Be a key part of the company's growth story and make a real difference.