Regional Marketing Manager

8 hours ago

Bengaluru, Karnataka, India Axis Asset Management Co Ltd Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Regional Marketing Manager

JD: Regional Marketing Manager

We are looking for a dynamic regional marketing manager to lead our marketing efforts in the North India region. You will be responsible for developing and executing effective marketing strategies that align with our business goals and increase our brand awareness, customer acquisition, and retention in the region.

As a regional marketing manager, you will work closely with the central marketing team, the regional sales team, and the local partners to plan, implement, and monitor various marketing campaigns and activities. You will also conduct market research and analysis to identify new opportunities and challenges in the region and provide feedback and recommendations to the management.

The preferred candidate will have a background in BTL marketing and activations, with excellent communication skills and a proven ability to work independently and collaboratively in a fast-paced environment.

Regional Marketing Manager Responsibilities:

  • Develop and implement regional marketing plans and budgets that support the central marketing strategy and the regional sales objectives.
  • Coordinate and execute various marketing campaigns and activities like branch openings, events, webinars, seminars, roadshows, etc across branches and partner networks.
  • Manage and optimize the use of owned media across branches and offices to performance of the marketing channels and platforms in the region, such as websites, landing pages, blogs, newsletters, etc.
  • Track and measure the effectiveness and ROI of the marketing campaigns and activities and provide regular reports and insights to the management and the stakeholders.
  • Conduct market research and analysis to understand the customer behavior, preferences, needs, and satisfaction in the region.
  • Identify and evaluate new market opportunities and threats in the region and provide feedback and recommendations to the management.
  • Build and maintain strong relationships with the regional sales team, the local partners, and vendors.
  • Ensure compliance with the company's policies and guidelines and the regulatory requirements in the region.

Regional Marketing Manager Requirements:

  • 3-5 years of experience in BTL marketing.
  • A proven track record of developing and executing successful marketing campaigns and on-ground activities.
  • knowledge of the mutual fund industry, the market trends, the customer segments, and the competitive landscape in the region will be an advantage
  • A strong communicator and presenter with excellent written and verbal communication skills.
  • A creative and strategic thinker with strong analytical and problem-solving skills.
  • A self-motivated and result-oriented individual with the ability to work independently and collaboratively in a fast-paced environment.
  • A willingness to travel frequently within the region and occasionally to other regions or the head office.

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