Regional Marketing Manager
1 day ago
Regional Marketing Manager – South India
Location: Bangalore, Karnataka
Salary: No constraint for the right candidate
Experience: Minimum 5+ years in FMCG or Health & wellness brand marketing across South India
Role Overview
We're looking for a seasoned Regional Marketing Manager to lead our brand's growth across South India. This role demands a strategic thinker with hands-on execution skills, deep market understanding, and a passion for health& wellness. Based in Bangalore, you'll drive regional campaigns, sales alignment, and consumer engagement across diverse cultural and linguistic segments.
This is not just a job—it's a mission to scale a purpose-driven brand that blends traditional wellness with modern innovation.
Key Responsibilities
Regional Strategy & Execution
Develop and execute region-specific marketing strategies tailored to South Indian consumer behavior
Lead brand activations, retail promotions, and digital campaigns across Karnataka, Tamil Nadu, Kerala, Telangana, and Andhra Pradesh
Customize messaging and visuals to resonate with local cultures and festivals
Channel & Sales Collaboration
Partner with sales teams to drive growth across MT, Speciality stores and e-commerce channels
Support distributor and retailer engagement through marketing toolkits and training
Track regional performance metrics and optimize campaigns for ROI
Brand Building & Consumer Engagement
Build strong brand recall through influencer collaborations, wellness events, and community outreach
Leverage regional festivals and cultural moments for high-impact storytelling
Monitor competitor activity and consumer trends to stay ahead of the curve
Leadership & Reporting
Manage a small team or agency partners for execution
Report directly to the National Marketing Head with insights, forecasts, and strategic recommendations
Represent the brand at regional trade shows, wellness expos, and industry forums
Ideal Candidate Profile
5+ years of experience in FMCG or Health& wellness brand marketing in South India
Proven success in regional campaign execution and sales alignment
Strong understanding of consumer behaviour across South Indian states
Fluent in English and at least one South Indian language (Kannada, Tamil, Telugu, or Malayalam preferred)
Excellent communication, negotiation, and stakeholder management skills
Passion for wellness, sustainability, and cultural storytelling
What We Offer :-
A purpose-led brand with deep cultural roots and national ambitions
Full ownership of regional strategy with creative freedom
Competitive compensation—salary is not a constraint for the right candidate
Collaborative, impact-driven team culture
Opportunity to shape the wellness narrative across South India
Ready to lead the wellness revolution in South India? Let's build something extraordinary .interested write
Job Types: Full-time, Permanent
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Provident Fund
Work Location: In person
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