Regional Marketing Lead

5 hours ago

Bengaluru, Karnataka, India Consolidated Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Position: Regional Marketing Lead

Experience: 2+ years

Location: Indiranagar, Bangalore (Onsite)

The Regional Marketing Lead is responsible for conceptualizing, executing, and managing store-level and regional marketing campaigns that bridge the gap between offline retail presence and digital touchpoints. This role is crucial to building hyperlocal awareness, driving walk-ins, and enabling local sales conversions. You will act as the primary marketing link between the central marketing office and retail store zones, ensuring consistent brand visibility, tactical seasonal promotions, local media coverage, and festive alignment across all formats.

Key Responsibility Areas (KRAs)

Regional Campaign Planning & Execution

  • Lead store-level and regional marketing campaigns tailored to local customer behavior, product focus, and cultural events.
  • Develop localized campaign themes, taglines, and creative briefings for regional launches or offers. ATL/BTL Coordination
  • Plan and execute ATL (Above-the-Line) media (newspapers, FM radio, regional print) and BTL (Below-the-Line)media (flyers, kiosks, in-store branding) with the help of local agencies.
  • Negotiate cost-effective media spots and placements for each region and festival period.

New Store Launch Marketing

  • Lead launch marketing activities for new stores including pre-buzz creation, invitation, inauguration day activities, local influencer presence, and post-launch visibility.
  • Ensure optimal media-mix deployment during launches in coordination with sales and creative teams. Zonal Team Collaboration
  • Coordinate closely with Regional Sales Heads and Store/Service Managers to understand regional needs, sales objectives, and customer footfall trends.
  • Customize marketing collaterals and communication flow accordingly. Hyperlocal Campaign Syncing
  • Integrate digital channels (Google Ads, WhatsApp, Facebook region pages) with physical marketing (posters, in-store branding) to create consistent hyperlocal narratives.
  • Launch store-level festive and product-push campaigns across both digital and offline touchpoints.

Calendar & Visibility Management

  • Maintain a monthly seasonal and festival retail marketing calendar for each zone.
  • Track execution timelines, vendor deliverables, and performance metrics aligned to campaign peaks.

Merchandising & Audit Oversight

  • Conduct periodic store merchandising audits for branding consistency, signage visibility, and hygiene.
  • Prepare detailed visibility audit reports, with scoring and actionable feedback per store/region.

Local Data & Performance Reporting

  • Collect store-level campaign performance data footfall, inquiries, visual merchandising status, and event leads.
  • Submit region-wise marketing activity scorecards monthly to marketing leadership and sales heads.

  • Regional Category Expert

    2 weeks ago

    Bengaluru, Karnataka, India LEAD Group Full time

    The Regional Category Expert plays a pivotal role in driving LEAD's mission of delivering excellent education to every child by leading school acquisition and partnership efforts across the region. This role ensures the successful onboarding of new schools, fosters strong relationships with school leaders, and supports implementation of LEAD's solutions to...

  • Regional Category Expert

    3 weeks ago

    Bengaluru, Karnataka, India LEAD Group Full time

    The Regional Category Expert plays a pivotal role in driving LEAD's mission of delivering excellent education to every child by leading school acquisition and partnership efforts across the region. This role ensures the successful onboarding of new schools, fosters strong relationships with school leaders, and supports implementation of LEAD's solutions to...

  • Regional Marketing Operations

    8 hours ago

    Bengaluru, Karnataka, India Anlage Infotech Full time US$ 90,000 - US$ 1,20,000 per year

    Scope:We are seeking a highly organized and experienced Regional Marketing Operations & Campaign Manager to be the operational backbone of our regional marketing team. The deal candidate is an expert in project management who excels at building and managing efficient workflows. This role is responsible for leading a small team and ensuring the flawless...

  • Regional Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India MavenHasten Consulting Private Limited Full time

    We are urgently hiring for the position of Regional Marketing Manager (India & Subcontinent) for one of our leading Industrial Machinery Manufacturing client in Bangalore.Position Details:Company: One of the leading Industrial Machinery Manufacturing CompanyPosition: Regional Marketing Manager (India & Subcontinent)Location: BengaluruExperience: Around 12-15...

  • Regional Marketing Manager

    2 days ago

    Bengaluru, Karnataka, India Tribleveda Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Regional Marketing Manager – South IndiaLocation: Bangalore, KarnatakaSalary: No constraint for the right candidateExperience: Minimum 5+ years in FMCG or Health & wellness brand marketing across South IndiaRole OverviewWe're looking for a seasoned Regional Marketing Manager to lead our brand's growth across South India. This role demands a strategic...

  • Regional Marketing General Manager

    5 hours ago

    Bengaluru, Karnataka, India Paytm Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    General Manager - Regional Marketing ( South & East)About Us:Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the...

  • Regional Market Manager

    10 hours ago

    Bengaluru, Karnataka, India SOBHA Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    REGIONAL MARKETING HEAD (BENGALURU)12 YEARS to 15 YEARS (agency experience preferred)JOB DESCRIPTIONAt SOBHA Limited, marketing is about understanding both the product and people and building awareness about how our products/services can satisfy their needs. We are looking for a versatile Regional Marketing Head, who can lead a team of dynamic brand managers...

  • Regional Marketing Manager

    2 days ago

    Bengaluru, Karnataka, India Figma Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma's platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work...

  • Regional Director, Marketing Strategy

    2 days ago

    Bengaluru, Karnataka, India Assurant Full time ₹ 15,00,000 - ₹ 45,00,000 per year

    Regional Director, Marketing Strategy, AssurantThe Regional Director, Marketing Strategy, serves as a senior strategic marketing lead—accountable for developing and guiding the regional marketing strategy and plan. This role functions as the voice of the region within the global marketing organization, ensuring that marketing efforts reflect market...

  • Region Head

    9 hours ago

    Bengaluru, Karnataka, India SaffronStays Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Company Brief:SaffronStays curates private holiday home experiences, making our guests' holidays authentic and memorable. We bring to our guests unforgettable, private, and exclusive homes where families can bond with loved ones whilst enjoying home-like hospitality and certainty of service standards.We have 350+ homes in the best destinations across India &...