Performance Marketer

4 days ago


Kakkanad Kochi Kerala, India WEFT TECHNOLOGIES Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are looking for a Performance Marketer with 3–4 years of experience to drive growth through data-backed digital campaigns. The role involves managing paid channels, optimizing for ROI, and scaling campaigns across multiple platforms.

Key Responsibilities:

  • Run and manage paid campaigns on Google, Meta, LinkedIn, and other platforms, handling a monthly budget of about ₹1 Lakh for Google and Meta ads
  • Manage campaign budgets and deliver against performance KPIs (CPA, ROAS, CTR, etc.)
  • Run A/B tests on creatives, audiences, and landing pages to improve conversions
  • Track, analyze, and report campaign performance, providing actionable insights
  • Collaborate with content, design, and product teams for impactful campaigns
  • Stay updated on the latest performance marketing trends and tools
  • Implement remarketing and retargeting strategies to maximize ROI
  • Ensure accurate tracking and attribution using tools like Firebase,GA4 and Tag Manager

Requirements:

  • 3–4 years of proven experience in performance/digital marketing
  • Hands-on expertise in managing ad platforms (Google Ads, Meta, LinkedIn, etc.)
  • Strong analytical skills with the ability to interpret data and optimize campaigns
  • Experience with conversion tracking, attribution models, and CRO
  • Proficiency in analytics tools (Google Analytics, GA4, Tag Manager, Data Studio)
  • Excellent communication, teamwork, and problem-solving skills

Nice to Have:

  • Experience with marketing automation
  • Knowledge of affiliate marketing and influencer campaigns
  • Basic understanding of HTML/CSS for tracking setup

What We Offer:

  • Competitive salary
  • Opportunity to run high-impact, large-scale campaigns
  • A collaborative and growth-oriented environment
  • Continuous learning and career development opportunities

Job Types: Full-time, Permanent

Work Location: In person



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