Performance Marketer
4 days ago
We are looking for a Performance Marketer with 3–4 years of experience to drive growth through data-backed digital campaigns. The role involves managing paid channels, optimizing for ROI, and scaling campaigns across multiple platforms.
Key Responsibilities:
- Run and manage paid campaigns on Google, Meta, LinkedIn, and other platforms, handling a monthly budget of about ₹1 Lakh for Google and Meta ads
- Manage campaign budgets and deliver against performance KPIs (CPA, ROAS, CTR, etc.)
- Run A/B tests on creatives, audiences, and landing pages to improve conversions
- Track, analyze, and report campaign performance, providing actionable insights
- Collaborate with content, design, and product teams for impactful campaigns
- Stay updated on the latest performance marketing trends and tools
- Implement remarketing and retargeting strategies to maximize ROI
- Ensure accurate tracking and attribution using tools like Firebase,GA4 and Tag Manager
Requirements:
- 3–4 years of proven experience in performance/digital marketing
- Hands-on expertise in managing ad platforms (Google Ads, Meta, LinkedIn, etc.)
- Strong analytical skills with the ability to interpret data and optimize campaigns
- Experience with conversion tracking, attribution models, and CRO
- Proficiency in analytics tools (Google Analytics, GA4, Tag Manager, Data Studio)
- Excellent communication, teamwork, and problem-solving skills
Nice to Have:
- Experience with marketing automation
- Knowledge of affiliate marketing and influencer campaigns
- Basic understanding of HTML/CSS for tracking setup
What We Offer:
- Competitive salary
- Opportunity to run high-impact, large-scale campaigns
- A collaborative and growth-oriented environment
- Continuous learning and career development opportunities
Job Types: Full-time, Permanent
Work Location: In person
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