Performance Marketing Manager

1 week ago

Kakkanad Kochi Kerala, India SpiderWorks Technologies Pvt Ltd Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Title: Paid Ads Manager

Location: Kochi (Kakkanad), Kerala - On-site

Department: Performance Marketing

About SpiderWorks Technologies

SpiderWorks Technologies is a leading full-service digital marketing & software solutions agency based in Kochi, Kerala. They deliver services such as digital advertising, SEO/SEM, social media, web & mobile app development, custom software, and more.

With over a decade of experience (since ~2005) and a strong presence in Kerala's digital marketing ecosystem, the company emphasises creativity, data-driven performance, and delivering meaningful ROI to clients. Bdir+1

As the Paid Ads Manager, you'll play a key role in shaping and executing paid media strategy to drive growth for both the agency's clients and the company's internal brand initiatives.

Key Responsibilities

  • Plan, execute, monitor and optimise paid advertising campaigns across platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), LinkedIn Ads, and other relevant channels.
  • Conduct audience research, segmentation, targeting strategies (including lookalikes, retargeting/remarketing) to maximise conversion and ROI.
  • Coordinate with creative/design/content teams to produce effective ad creatives, landing pages, ad copy, and test variations.
  • Manage campaign budgets, bidding strategies, ROAS metrics, CPA, CPL, and other key performance indicators.
  • Set up and manage conversion tracking: pixels, UTM tagging, analytics dashboards, attribution modelling.
  • Analyse campaign performance, produce detailed reports and actionable insights; recommend strategy revisions and optimisations.
  • Conduct A/B tests (creative, copy, audience, landing page) to continually improve performance.
  • Stay updated on industry trends, platform algorithm changes, new ad-formats and recommend adoption.
  • Work closely with client teams (if agency side) or internal brand teams to align paid media efforts with business objectives, sales funnels, and broader marketing strategy.
  • Occasionally support client pitches and strategic planning for new business or internal campaigns.

Qualifications & Skills

  • Bachelor's degree in Marketing, Business, Communications or related field.
  • 5+ years of hands-on experience managing paid media campaigns with measurable results.
  • Strong working knowledge of Google Ads, Meta Ads Manager (and preferably LinkedIn, YouTube, Display networks).
  • Experience in setting up conversion tracking, analysing data, and optimising campaigns based on metrics like CPA, ROAS, LTV.
  • Excellent analytical skills, comfortable working with data, spreadsheets, dashboards (Google Analytics, Data Studio, etc).
  • Solid copywriting and creative briefing ability; collaboration mindset.
  • Good communication skills — able to articulate campaign strategy, results and recommendations to stakeholders.
  • A proactive attitude, self-starter, comfortable working in a fast-paced agency environment with multiple campaigns and clients.

Preferred:

  • Certification(s) such as Google Ads Certification, Meta Blueprint.
  • Experience in an agency environment or handling multiple clients across industries.
  • Familiarity with landing-page optimisation, CRO (Conversion Rate Optimisation) principles, A/B testing tools (e.g., Unbounce, Hotjar).
  • Exposure to cross-channel marketing (organic + paid), basic SEO understanding.
  • Knowledge of marketing automation tools, CRM integration.
  • Experience working in a digital marketing agency in India

Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

  • Sales Executive

    1 week ago

    Kakkanad, Kochi, Kerala, India Vibrandstride Marketing Pvt Ltd Full time

    We are seeking a dynamic and results-driven **Sales Executive** to join our growing digital marketing agency. You will be responsible for generating leads, closing deals, and building strong client relationships. If you are passionate about sales, digital marketing, and helping brands grow, we’d love to meet you! Key Responsibilities - Pitch digital...

  • Digital Marketing Executive

    1 week ago

    Kochi, Kerala, India Ramal Marketing Full time

    Ramal Marketing is a dynamic digital marketing agency helping businesses grow through creative campaigns, social media management, paid advertising, and result-driven strategies. We value innovation, collaboration, and measurable impact. **Job Overview**: **Key Responsibilities**: - Plan, implement, and monitor social media campaigns across platforms...

  • Digital Marketing Manager

    24 hours ago

    Kakkanad, Kochi, Kerala, India Jay4web Full time ₹ 1,50,000 - ₹ 3,00,000 per year

    We are looking for a results-driven Digital Marketing Executive to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.Plan and execute...

  • Digital Marketing Executive

    2 weeks ago

    Kochi, Kerala, India RAMAL Marketing Full time

    **Job Overview**: **Key Responsibilities**: - Develop and execute digital marketing strategies to achieve business goals. - Manage and optimize social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.). - Create engaging content, including posts, blogs, videos, and infographics. - Plan and manage paid advertising campaigns (Google Ads, Facebook...

  • Performance Marketer

    1 day ago

    Kochi M.G.Road, Kochi, Kerala, India Software Review Mart Full time

    The Senior Performance Marketer will develop and execute comprehensive strategies across paid search, social media, display, and other performance-driven channels. You will lead campaign management, optimization, and reporting to ensure client and business growth objectives are consistently met. - Develop, execute, and optimize performance marketing...

  • Performance Marketing Executive

    3 days ago

    Kochi, Kerala, India STORYSPHERE Full time

    **Job Overview**: As a Performance Marketing Executive at Story Sphere, you will be responsible for executing and optimizing performance-driven marketing campaigns across various digital channels. Your role will involve analyzing data, managing budgets, and implementing strategies to enhance our clients' digital marketing efforts. This position requires a...

  • Digital Marketing Manager

    5 days ago

    Kakkanad, Kochi, Kerala, India DESQOO Enterprises Private Limited Full time ₹ 1,50,000 - ₹ 3,00,000 per year

    Job Title: Digital Marketing ManagerLocation: Kakkanad, KochiEmployment Type: Full-timeJob Summary:The Social Media Coordinator is responsible for managing, creating, and executing content across the company's social media platforms. This role focuses on growing brand awareness, increasing engagement, and driving traffic through creative and consistent...

  • Performance Marketer

    1 week ago

    Kalamassery, Kochi, Kerala, India Foaps (Lasper Technologies Pvt. Ltd.) Full time

    **Job Summary**: **What you’ll be doing**: - Plan, execute, and optimize performance-driven digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.). - Manage paid search, display, social media advertising, and affiliate marketing to drive leads and conversions. - Continuously monitor, analyze, and optimize...

  • Performance Marketer

    1 week ago

    Kalamassery, Kochi, Kerala, India Thrive Marketings Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    About Thrive MarketingAt Thrive Marketing, we're a results-driven digital marketing agency focused on helping businesses scale through data-backed strategies and creative execution. We specialize in performance marketing, paid media, SEO, and content creation. We're currently seeking a Performance Marketer / Google Ads Specialist to join our growing team and...

  • Performance Marketer

    7 days ago

    Edapally, Kochi, Kerala, India Upsilon Network Full time ₹ 3,60,000 - ₹ 7,20,000 per year

    Job Title: Performance MarketerLocation: Edapally, KeralaCompany: UAE-based FirmSalary: ₹30,000 – ₹60,000 per month (based on experience and performance)Job Type: Full-TimeJob Description:We are seeking an experienced Performance Marketer to join our UAE-based firm's team in Edapally. The ideal candidate will have strong expertise in managing paid...