Meta & Google Ads Performance Marketer

1 week ago

Gurgaon, Haryana, India The Living Influence Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Executive/Intern - Marketing Operations

About Us

The Living Influence is a premium online marketplace specialising in curated luxury home decor products. We curate products from distinguished brands to offer our discerning customers unique and exceptional pieces for their living spaces.

Key Responsibilities
1. Campaign Strategy & Management

  • Plan, execute, and manage end-to-end campaigns across
    Meta (Facebook/Instagram)
    and
    Google Ads
    (Search, Display, Shopping, YouTube, Performance Max).
  • Develop
    full-funnel media strategies
    — awareness, remarketing, and conversion.
  • Build and manage
    Product Feed campaigns
    (Google Merchant Center + Shopify integration).
  • Conduct
    A/B testing
    of creatives, copy, and landing pages to optimize performance.

2. Budget Optimization & Performance Tracking

  • Allocate monthly budgets effectively across channels to maintain healthy
    ROAS
    and
    CAC
    .
  • Monitor
    daily spends
    ,
    CPC
    ,
    CTR
    ,
    impressions
    , and
    conversion rates
    .
  • Analyze trends, forecast spends, and adjust strategies based on seasonality (festive, summer, Diwali, etc.).
  • Generate detailed
    weekly/monthly reports
    with actionable insights for leadership.

3. Audience & Creative Strategy

  • Develop segmented audiences for both
    B2C
    and
    B2B
    campaigns — including architects, designers, and homeowners.
  • Collaborate with the content and design team for ad creatives that match TLI's tone of luxury and craftsmanship.
  • Create
    dynamic ad copies
    , headlines, and visuals that resonate with premium buyers.
  • Regularly test new creative formats (carousel, video, collection ads, YouTube discovery).

4. Analytics & Tracking

  • Ensure accurate
    pixel and conversion tracking
    across Meta, Google, and Shopify.
  • Integrate with
    GA4
    ,
    Google Tag Manager
    , and
    UTM tracking
    for attribution clarity.
  • Build dashboards for campaign performance visualization.
  • Analyze landing page conversion metrics and recommend UX optimizations.

5. Collaboration & Cross-Function

  • Work closely with the
    Shopify developer
    ,
    SEO team
    , and
    content team
    to ensure ad readiness of product pages.
  • Align campaign strategy with
    organic social
    ,
    email marketing
    , and
    influencer collaborations
    for cohesive storytelling.
  • Liaise with operations to track
    inventory, shipping, and product readiness
    before campaigns go live.

Requirements

  • 2–5 years of experience in
    performance marketing / paid media management
    for e-commerce or lifestyle brands.
  • Proven track record in running
    Meta & Google Ads
    with strong ROAS.
  • Advanced knowledge of
    GA4
    ,
    Google Tag Manager
    , and
    Shopify Ads Manager integrations
    .
  • Strong analytical skills and data-driven mindset.
  • Experience in
    dynamic retargeting
    ,
    Performance Max
    , and
    Google Shopping Feed Optimization
    .
  • Excellent understanding of
    luxury/lifestyle consumer behavior
    and creative positioning.
  • Ability to multitask and deliver under tight timelines.

Preferred Skills

  • Hands-on with
    Meta Business Suite, Google Ads Editor, Google Merchant Center, and Looker Studio
    .
  • Familiarity with
    Pinterest Ads, LinkedIn Ads
    , or other emerging channels (bonus).
  • Interest in design, interiors, and home décor industries.

Website :

Insta :

If interested please email us on

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