Performance Marketing

1 week ago

Gurgaon, Haryana, India Honasa Consumer Ltd. Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Responsibilities:

1. Google (Search, Display, YouTube):

  • Own and optimize Google Ads across Search, Shopping, Display, and YouTube.
  • Build full-funnel campaigns for awareness, acquisition, and remarketing.
  • Improve Quality Scores, CTR, and conversion rates; drive bottom-funnel performance.
  • Regularly run A/B tests on ad creatives, bidding strategies, and landing pages.

2. Meta (Facebook, Instagram):

  • Scale paid campaigns across Meta platforms with precise audience segmentation, creative testing and Landing page testing
  • Coordinate with creative teams for thumb-stopping assets and dynamic product ads.
  • Analyze ROAS, iROI, CAC, AOV, and drive continuous optimization.

What You Bring:

  • 5 years of experience
    in D2C growth, performance marketing, or channel ownership roles.
  • Proven ability to
    scale digital channels
    , with a deep understanding of ROI-focused marketing.
  • Hands-on execution across Google Ads, Meta Ads and Shopify (optional).
  • Ability to read data, build dashboards, forecast spends, and report performance independently.
  • Strong leadership and collaboration skills with high ownership and entrepreneurial mindset.

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