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Lead Generation Specialist
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About the Role
We're hiring a Lead Generation Specialist to build high-quality prospect lists and run outbound email and LinkedIn motions that convert into warm inbound conversations. You'll own research, enrichment, light personalisation, sending, and handoffs.
What You'll Do
● Prospect Research: Identify target accounts and relevant decision-makers.
● List Build & Enrich: Find accurate emails/roles; dedupe, validate, and segment lists.
● Campaign Prep: Set up sequences, personalise at scale, and schedule sends.
● Outreach Execution: Manage daily email & LinkedIn outreach; route positive replies
fast.
● Hygiene & Compliance: Maintain clean data, respect opt-outs, and follow platform
policies.
● Analytics: Track sends, bounces, opens, replies, and meetings; improve based on
data.
● Collaboration: Work with leadership on messaging, ICP refinement, and lead
handoff.
What You Bring
● 2+ years in B2B lead generation or outbound (email + LinkedIn).
● Strong web research skills; comfortable finding contacts and verifying data.
● Hands-on with CRM and outreach tools; spreadsheet proficiency.
● Clear written English; concise, value-led messaging.
● Detail orientation, organisation, and persistence.
● Ability to work independently with partial US-hours overlap.
Nice to Have
● Experience with data vendors and validation tools.
● Familiarity with deliverability (domains, warm-up, inbox health).
● Basic automation skills (e.g., CSV workflows, simple scripts).
Success Metrics
● Net new verified contacts added weekly.
● Bounce rate within best-practice thresholds.
● Positive reply rate and qualified warm leads created.
● Data accuracy and CRM hygiene.
