Branch Manager/Executive

2 weeks ago

Navi Mumbai, Maharashtra, India TNT Business Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We re looking for a Marketing Professional who is eager to build a brand from scratch. you have the opportunity to experiment, collaborate, and take full ownership of campaigns, both online and offline. Your goal? Build buzz, drive engagement, and build a loyal community.

Key Responsibilities:

1. Brand & Strategy

  • Define brand voice, positioning, and target audience segments
  • Research competitors and create differentiation strategies
  • Build a yearly marketing calendar with key festivals, launches, and activations

2. Digital Marketing

  • Plan & execute performance marketing campaigns (Google Ads, Meta Ads)
  • Manage SEO/ASO for app visibility (keywords, app store ranking, website SEO)
  • Optimize landing pages, app downloads, and referral programs
  • Track CAC (customer acquisition cost) and ROAS (return on ad spend)

3. Community & Partnerships

  • Build community programs (e.g., referral programs, loyalty rewards)

Create collaborations with gyms, salons, fashion brands, RWAs (society committees)

  • Manage brand ambassador or college campus ambassador programs

4. Events & Activations

  • Plan society activations, exhibitions, mall kiosks, and city-based campaigns
  • Handle sponsorships, pop-ups, and experiential marketing booths
  • Track footfall, lead collection, and conversion after events

5. Analytics & Insights

  • Track user behavior via tools (Google Analytics, Mixpanel, Meta dashboards)
  • Run surveys/feedback loops to understand customer pain points
  • Provide regular marketing reports to leadership with actionable insights

6. Customer Engagement

  • Work with product team on in-app campaigns (push notifications, updates, offers)
  • Handle festive campaigns, discount promotions, and seasonal offers
  • Create retention strategies: repeat usage, referrals, subscription models

7. Budgeting & Vendor Management

  • Plan marketing budgets and allocate spends between digital/offline
  • Coordinate with agencies, printers, designers, and event vendors
  • Negotiate influencer and media collaboration rates

What Were Looking For:

  • Bachelor's degree in marketing, Mass Comm, or related field
  • 2-4 years of marketing experience (startup/D2C brand experience is a big plus)
  • Strong communication and storytelling skills
  • Hands-on with tools like Canva, Google Sheets, Instagram insights, Ads Manager
  • A self-starter with a get things done attitude comfortable with experimenting and learning fast
  • Passion for lifestyle, fashion, or community-driven brands is a bonus

Interested candidate can whatsapp on

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