Senior Manager Export Marketing

10 hours ago

Bhopal, Madhya Pradesh, India Ploughman Agro Full time

Key Responsibilities

Export Marketing & Sales

  • Develop and execute export marketing strategies for organic and naturally grown Basmati and Non-Basmati rice and spices.
  • Identify, develop, and manage international buyers, importers, private labels, retailers, and institutional customers across target geographies (EU, USA, Middle East, UK, Asia, etc.).
  • Drive end-to-end sales cycles: lead generation, sampling, price discovery, negotiations, contracting, and order closures.
  • Achieve annual export volume, revenue, and margin targets aligned with company objectives.

Market Development & Business Expansion

  • Conduct market intelligence on global demand trends, pricing, competition, and regulatory requirements for organic and natural agri-products.
  • Identify new markets, products, and value-added opportunities.
  • Participate in international trade fairs, buyerseller meets, and exhibitions.

Contracting & Commercial Management

  • Negotiate export contracts, payment terms, Incoterms, and risk mitigation clauses.
  • Ensure alignment of contracts with internal sourcing capacities, certification scope, and logistics feasibility.
  • Coordinate with finance teams on pricing, forex exposure, credit risk, and payment realization.

Compliance, Quality & Certifications

  • Work closely with internal teams on organic certifications (NPOP, NOP, EU, etc.), traceability, ICS requirements, and buyer-specific compliance.
  • Ensure alignment of buyer requirements with certification bodies, APEDA norms, and country-specific import regulations.

Internal Coordination & Execution

  • Coordinate with procurement, operations, quality, warehousing, and logistics teams for timely and compliant order execution.
  • Support forecasting and production planning based on market demand.
  • Resolve buyer complaints, quality issues, and shipment-related challenges proactively.

Leadership & Reporting

  • Mentor and guide junior marketing or export support staff, if any.
  • Prepare MIS reports on sales performance, market updates, and pipeline status for senior management.
  • Act as a key contributor to strategic decision-making related to exports.

Candidate Profile

Experience

  • 10-15 years of hands-on experience in export marketing of agricultural commodities, preferably rice and spices.
  • Proven track record in handling organic and/or naturally grown products.
  • Strong existing network of international buyers and importers.

Skills & Competencies

  • In-depth understanding of global agri-commodity trade, pricing mechanisms, and export documentation.
  • Strong negotiation, communication, and relationship management skills.
  • Practical knowledge of organic certification systems, traceability, and compliance.
  • Ability to work independently with minimal supervision.
  • Willingness to travel internationally.

Education

  • Postgraduate degree/diploma in Agriculture, Agribusiness, International Trade, Marketing, or Management preferred.

Age Criteria

  • Up to 40 years

Compensation

  • Attractive and competitive compensation package, commensurate with experience and performance.
  • Performance-linked incentives.

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