D2C Manager
6 days ago
Position: D2C Manager
Location:
Andheri, Mumbai
Department:
E-commerce & Digital
Reporting To:
Founder / Head of E-commerce
Key Responsibilities
- Own end-to-end D2C business growth (Shopify) with focus on revenue, margins & repeat rate.
- Manage website catalogue, banners, UX/UI improvements, CRO enhancements & landing pages.
- Coordinate with tech/design teams for speed optimization, feature builds & integrations.
- Oversee performance marketing with agencies/partners across Meta, Google, Influencers & Affiliates; monitor CAC, ROAS, AOV & drop-offs.
- Lead CRM & retention strategies via WhatsApp, Email, SMS automation & loyalty journeys.
- Execute GTM launch plans, PDP builds, bundles, festival drops & campaign journeys.
- Manage logistics & fulfillment: 3PL coordination, SLA adherence, RTO/NDR reduction, packaging SOPs & dispatch cut-offs.
- Create & streamline warehouse workflows, SOPs, QC checks & order-to-dispatch TAT improvement.
- Lead customer experience escalations, feedback loops & NPS improvements.
- Weekly dashboards on GA4, ads performance, funnel conversion, competition benchmarking & actionable insights.
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