D2C Manager

6 days ago


Mumbai, Maharashtra, India VAJ ECONSULTING Full time

Position: D2C Manager

Location:
Andheri, Mumbai

Department:
E-commerce & Digital

Reporting To:
Founder / Head of E-commerce

Key Responsibilities

  • Own end-to-end D2C business growth (Shopify) with focus on revenue, margins & repeat rate.
  • Manage website catalogue, banners, UX/UI improvements, CRO enhancements & landing pages.
  • Coordinate with tech/design teams for speed optimization, feature builds & integrations.
  • Oversee performance marketing with agencies/partners across Meta, Google, Influencers & Affiliates; monitor CAC, ROAS, AOV & drop-offs.
  • Lead CRM & retention strategies via WhatsApp, Email, SMS automation & loyalty journeys.
  • Execute GTM launch plans, PDP builds, bundles, festival drops & campaign journeys.
  • Manage logistics & fulfillment: 3PL coordination, SLA adherence, RTO/NDR reduction, packaging SOPs & dispatch cut-offs.
  • Create & streamline warehouse workflows, SOPs, QC checks & order-to-dispatch TAT improvement.
  • Lead customer experience escalations, feedback loops & NPS improvements.
  • Weekly dashboards on GA4, ads performance, funnel conversion, competition benchmarking & actionable insights.

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