Performance Marketing Manager – E-commerce

4 days ago

Noida, Uttar Pradesh, India The Soka Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Location:
Noida

Experience Required:
5+ Years

Employment Type:
Full-time

About the Role:

We are looking for an experienced
Performance Marketing Manager
to lead and optimize our digital marketing campaigns across multiple platforms. The ideal candidate will have a deep understanding of
e-commerce performance marketing
, strong analytical skills, and a proven record of driving
ROI-driven growth
through paid campaigns.

Key Responsibilities:

  • Develop, implement, and manage
    performance marketing campaigns
    across Google Ads, Meta Ads, and other digital channels.
  • Optimize campaigns to achieve
    maximum ROI, conversions, and customer acquisition
    .
  • Manage budgets and allocate spend efficiently across multiple platforms.
  • Analyze performance data, prepare detailed reports, and provide actionable insights.
  • Plan and execute
    retargeting, remarketing, and lookalike campaigns
    for improved performance.
  • Collaborate with creative and content teams to develop effective ad creatives and landing pages.
  • Conduct A/B testing to improve CTR, CPC, and conversion rates.
  • Stay updated with the latest trends in
    digital advertising, analytics tools, and e-commerce marketing.
  • Monitor website performance and coordinate with the e-commerce team to enhance user experience and conversion funnel.

Requirements:

  • Bachelor's degree in marketing, Business, or a related field.
  • Minimum
    5 years of experience
    in Performance Marketing, preferably in an
    E-commerce environment
    .
  • Strong expertise in
    Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager
    .
  • Hands-on experience with
    SEO, SEM, display, shopping ads, and performance tracking tools.
  • Strong analytical and problem-solving skills with a data-driven mindset.
  • Excellent communication, project management, and leadership skills.

Preferred Skills:

  • Experience with tools like
    Klaviyo, Shopify, Amazon Ads, or Flipkart Ads.
  • Knowledge of
    affiliate marketing
    and influencer collaborations.
  • Understanding of
    conversion rate optimization (CRO)
    and funnel strategies.

What We Offer:

  • Competitive salary and performance-based incentives.
  • Opportunity to work with a growing e-commerce brand.
  • Dynamic, collaborative, and growth-oriented environment.

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