Performance Marketing Manager – E-commerce
4 days ago
Location:
Noida
Experience Required:
5+ Years
Employment Type:
Full-time
About the Role:
We are looking for an experienced
Performance Marketing Manager
to lead and optimize our digital marketing campaigns across multiple platforms. The ideal candidate will have a deep understanding of
e-commerce performance marketing
, strong analytical skills, and a proven record of driving
ROI-driven growth
through paid campaigns.
Key Responsibilities:
- Develop, implement, and manage
performance marketing campaigns
across Google Ads, Meta Ads, and other digital channels. - Optimize campaigns to achieve
maximum ROI, conversions, and customer acquisition
. - Manage budgets and allocate spend efficiently across multiple platforms.
- Analyze performance data, prepare detailed reports, and provide actionable insights.
- Plan and execute
retargeting, remarketing, and lookalike campaigns
for improved performance. - Collaborate with creative and content teams to develop effective ad creatives and landing pages.
- Conduct A/B testing to improve CTR, CPC, and conversion rates.
- Stay updated with the latest trends in
digital advertising, analytics tools, and e-commerce marketing. - Monitor website performance and coordinate with the e-commerce team to enhance user experience and conversion funnel.
Requirements:
- Bachelor's degree in marketing, Business, or a related field.
- Minimum
5 years of experience
in Performance Marketing, preferably in an
E-commerce environment
. - Strong expertise in
Google Ads, Meta Ads Manager, Google Analytics, and Tag Manager
. - Hands-on experience with
SEO, SEM, display, shopping ads, and performance tracking tools. - Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent communication, project management, and leadership skills.
Preferred Skills:
- Experience with tools like
Klaviyo, Shopify, Amazon Ads, or Flipkart Ads. - Knowledge of
affiliate marketing
and influencer collaborations. - Understanding of
conversion rate optimization (CRO)
and funnel strategies.
What We Offer:
- Competitive salary and performance-based incentives.
- Opportunity to work with a growing e-commerce brand.
- Dynamic, collaborative, and growth-oriented environment.
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