Manager -E-commerce cum Digital Performance Marketing

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Job Profile: E-commerce & Performance Marketing Executive

Experience:
1+ Years

Location:
[City / Remote]

Industry:
E-commerce / D2C / FMCG / Retail / Digital Marketing

Employment Type:
Full-time

Location:
NxOne, Greater Noida West

Role Overview

We are looking for an energetic and data-driven
E-commerce & Performance Marketing Executive
with over 1 year of experience in managing marketplace operations and running ROI-driven ad campaigns.

The role requires a deep understanding of online marketplaces like
Amazon, Flipkart, Blinkit, Zepto
, and strong hands-on experience in digital ads across
Meta (Facebook, Instagram), Google Ads, and YouTube
.

Key ResponsibilitiesE-commerce Operations

• Manage and optimize product listings, pricing, inventory, and visibility across
  Amazon, Flipkart, Blinkit, Zepto
  , and other marketplaces.
• Track and analyze sales performance metrics such as:
• GMV (Gross Merchandise Value)
• Sell-through Rate
• Conversion Rate (CVR)
• Return Rate (%)
• Buy Box Percentage
• Fulfillment Rate (FBA/Fulfilled by Seller)
• Optimize
  content (title, keywords, A+ content, images)
  to boost organic ranking and visibility.
• Manage and execute marketplace promotions, coupons, and ad campaigns (Amazon Sponsored Ads, Flipkart Ads, etc.).
• Coordinate with supply chain and warehouse teams to maintain healthy stock levels and minimize out-of-stock rates.
• Track customer feedback and product reviews to improve brand perception and performance.

Performance Marketing

• Plan, execute, and optimize paid campaigns across
  Facebook, Instagram, YouTube, and Google Ads
  .
• Develop and manage ad creatives, targeting strategies, and daily budgets to meet business objectives.
• Continuously track and optimize based on performance KPIs such as:
• ACoS (Advertising Cost of Sales)
• ROAS (Return on Ad Spend)
• CPC (Cost per Click)
• CPM (Cost per 1000 Impressions)
• CTR (Click-Through Rate)
• CVR (Conversion Rate)
• CAC (Customer Acquisition Cost)
• Impression Share
• Perform
  A/B testing
  for creatives, audiences, and placements to improve campaign efficiency.
• Manage remarketing and lookalike audience strategies to enhance repeat purchases and brand engagement.
• Prepare weekly/monthly performance reports with insights and recommendations for optimization.

Tools & Platforms

• E-commerce:
  Amazon Seller Central, Flipkart Seller Hub, Blinkit, Zepto Partner Panel
• Ad Platforms:
  Meta Ads Manager, Google Ads, YouTube Ads, Amazon Ads
• Analytics:
  Google Analytics, Meta Insights, Amazon Brand Analytics, Data Studio
• Others:
  MS Excel / Google Sheets, Canva / Photoshop (basic), Keyword research tools

Performance Parameters / KPIs

CategoryKey MetricsTarget / Benchmark (Example)E-commerce Sales

GMV Growth,
Sell-through Rate
+10–20% MoM growth

Ad Efficiency
ACoS (Advertising Cost of Sales)≤ 20–30% (depending on category)

ROI Metrics
ROAS (Return on Ad Spend)≥ 3x–5x

Engagement
CTR (Click Through Rate)≥ 1.5–2% (Meta)

Conversion
CVR (Conversion Rate)≥ 2–5% (depending on product)

Cost Control
CAC (Customer Acquisition Cost)Within target CPA budget

Inventory Health
Out-of-Stock Rate, Returns %≤ 5–10%

Customer Metrics
Ratings, Reviews, Repeat Purchase Rate≥ 4star avg, growing trend

Qualifications

• Bachelor's degree in Marketing, Business, E-commerce, or related field
• 1–2 years of hands-on experience in marketplace management & paid ads
• Strong analytical and reporting skills using Excel, Analytics, and Ad dashboards

Soft Skills

• Analytical mindset with attention to detail
• Problem-solving & optimization-driven approach
• Cross-functional coordination (design, supply chain, agency, etc.)
• Ownership, accountability, and result orientation

Performance Indicators

Success in this role will be measured through:

• Month-over-month
  sales growth and profitability
• Optimized ACoS and improved ROAS
  across platforms
• Increased
  conversion rates and reduced CAC
• Enhanced
  organic ranking
  and
  brand visibility
  on marketplaces