Senior sales Executive

2 weeks ago

Chennai, Tamil Nadu, India Vedita Ventures Full time ₹ 12,00,000 - ₹ 36,00,000 per year


Job Description:

Role & Responsibilities (R in BARE Fit)



Role Summary



Drive institutional adoption of EdgeUp's AI-driven learning platform by generating, qualifying, and converting leads into signed MOU/POs. The role requires structured execution of the sales SOP, relationship-building with decision-makers, and collaboration with internal teams for onboarding and client success.



KRA: Task / Activities



Lead Generation: Research and build lead database (schools, colleges, coaching institutes). Verify contacts, classify by institution type, upload to CRM.Lead Qualification: Apply EDGE framework to identify high-potential leads (Eligibility, Decision-maker, Goals, Engagement).Outreach & Discovery: Multi-channel outreach (Email, WhatsApp, Call, LinkedIn). Book discovery calls & demo slots. Conduct demo sessions with tailored pitch.Proposal & Negotiation: Prepare and customize proposals. Follow up, negotiate pricing & scope. Secure verbal confirmation and MOU/PO.Closure & Onboarding: Update CRM, coordinate with Ops/Tech for onboarding, schedule kickoff, maintain communication during first month.Post-Sale Relationship: Collect feedback, track client performance, request referrals, cross-sell opportunities.Reporting & Metrics: Maintain Zoho CRM metrics dashboard, weekly reports, compliance with SOP timelines.

KPI: Performance Metrics



Leads added 100 / weekQualified leads 20 / weekDemos conducted 5–8 / weekProposals sent 3–5 / weekClosures 2–3 / monthFollow-up compliance 100%

Skills & Attitude (A in BARE Fit)



Required Skills



Preferred skills



Strong B2B sales experience with institutional clients.Excellent verbal & written communication (email, call scripts).CRM proficiency (Zoho preferred).Ability to follow structured sales SOPs & frameworks.Negotiation and presentation skills.

Experience in EdTech, SaaS, or AI-driven products.Familiarity with multi-channel outreach tools (LinkedIn, , Email automation).Basic understanding of institutional decision cycles. 

Attitude Required for This Position



High ownership & accountability.Result-oriented, persistent with follow-ups.Comfortable engaging with senior decision-makers.Collaborative mindset across sales, ops, and marketing teams. 

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