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Manager - Sales (METRO Cash & Carry India)
2 weeks ago
Job Title: Manager - Sales (Assistant Store Manager Grade)
Location: Meerut, Uttar Pradesh
Industry: B2B Wholesale & Retail
Reports to: Store Business Head (Store Manager)
Job Purpose
The Manager - Sales will oversee sales growth, customer acquisition, and team management across various customer channels, including Traders, HoReCa, and Offices & Institutions. Responsible for driving business development and repeat billing from tagged customers.
Key Responsibilities
- Drive overall sales growth and market penetration in target segments.
- Lead the customer acquisition strategy to expand the client base.
- Manage, mentor, and motivate a team of 15-20 Sales Executives through Department Managers or Team Leaders.
- Drive sales across multiple customer channels (Traders, HoReCa, Offices & Institutions).
- Lead business development initiatives to increase market share and sales volume.
- Ensure repeat billing from tagged customers and enhance customer retention strategies.
- Monitor and adjust strategies to achieve sales targets and customer satisfaction.
- Collaborate with cross-functional teams to ensure operational efficiency and sales alignment.
- Evaluate market trends and competition to develop proactive sales strategies.
- Maintain regular reporting to the Store Business Head on sales performance and team progress.
Key Performance Indicators (KPIs)
- Sales Growth: Achieving growth in sales revenue across key customer segments.
- Repeat Billing: Maximizing the frequency of repeat sales from tagged customers.
- HVS vs NHVS Sales Proportion: Managing the balance between High-Value Sales (HVS) and Non-High-Value Sales (NHVS).
- Increasing Share of Wallet: Growing the sales contribution from existing clients.
- Achieving Top Line and Bottom Line Business Limits: Meeting financial targets and profitability goals.
Functional Competencies
- Strong sales management and team leadership skills.
- Ability to develop and execute strategic business development plans.
- Proficiency in customer acquisition and retention strategies.
- In-depth knowledge of B2B wholesale and retail industry dynamics.
- Experience in handling sales across multiple channels.
- Knowledge of the local market to understand customer preferences and trends.
Behavioural Competencies
- Excellent communication and interpersonal skills.
- Strong problem-solving and decision-making abilities.
- Ability to work under pressure and meet deadlines.
- High level of empathy and emotional intelligence in team management.
- Results-oriented, with a focus on achieving business objectives.
Requirements
- Area Sales Manager level experience in FMCG sales.
- Background in Processed Food, Commodities, and DnT product range within the FMCG industry.
- Minimum Graduate qualification, with preference for PGDBM in Sales & Marketing specialization.
- Knowledge of the local market to cater to customer needs effectively.
