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Brand Manager

2 weeks ago

Gurgaon, Haryana, India Weekday AI (YC W21) Full time ₹ 15,00,000 - ₹ 25,00,000 per year

This role is for one of the Weekday's clients
Min Experience: 5 years

Location: Gurugram

JobType: full-time

We are seeking a dynamic and strategic
Brand Manager
to lead brand-building initiatives. The ideal candidate will be responsible for developing, executing, and scaling strategies that strengthen market presence, enhance customer loyalty, and create differentiation in the competitive quick commerce landscape.

*Requirements
Key Responsibilities*

  • Develop and implement brand strategies aligned with overall business goals and growth objectives.
  • Drive brand positioning, messaging, and identity across all customer touchpoints.
  • Lead integrated marketing campaigns (online and offline) to boost awareness and engagement.
  • Manage social media presence, influencer collaborations, and PR initiatives to amplify the brand voice.
  • Collaborate with cross-functional teams including product, design, and growth to maintain brand consistency.
  • Conduct market research, competitor analysis, and gather customer insights to inform brand decisions.
  • Track and analyze brand performance metrics, optimizing campaigns for maximum impact.
  • Oversee creative development and ensure high-quality, impactful communication.

*Requirements*

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 5-10 years of experience in brand management, marketing, or consumer-focused roles (startup/e-commerce experience preferred).
  • Strong knowledge of digital marketing, content strategy, and consumer behavior.
  • Proven ability to conceptualize and execute impactful campaigns with measurable results.
  • Excellent communication, analytical, and leadership skills.
  • Creative mindset with the ability to balance strategic thinking and tactical execution.

*Skills*

  • Brand Marketing
  • Brand Management
  • Brand Building
  • Brand Awareness
  • Brand Strategy