Performance Marketer

About Us: What Works

At
What Works
, our vision is clear:
We make businesses remarkable in every way.
We strive to elevate brands to new heights, ensuring they stand out and thrive in competitive landscapes.

Mission

Our mission is to build businesses with stories that keep humans connected. We believe in the power of storytelling to forge meaningful connections between businesses and their audiences—fostering trust, authenticity, and long-term relationships.

Values

At the heart of everything we do are our core values:

• Remarkability
  : Consistently pursuing excellence and pushing boundaries to deliver exceptional results.
• Resilience
  : Embracing challenges as opportunities for growth and overcoming obstacles with determination.
• Connection
  : Building genuine human connections, because effective marketing is about engaging both hearts and minds.

Why Join Us

Joining
What Works
means becoming part of a team dedicated to making a difference. You'll work with diverse clients across industries, shaping their narratives and helping them achieve impactful growth. We foster a collaborative and supportive environment where creativity and innovation thrive.

Benefits of Working with Us:

• Professional Growth
  : Continuous learning and development in a dynamic industry.
• Impactful Work
  : Contribute to meaningful projects that drive real business success.
• Work-Life Balance
  : A healthy balance to keep our team motivated and fulfilled.
• Collaboration
  : Work alongside talented, passionate professionals.
• Competitive Compensation
  : Attractive salaries and benefits packages to retain top talent.

Job Overview

We are seeking a
Performance Marketer with at least 6 years of experience
to lead and optimize high-impact digital marketing campaigns. This role focuses on driving quality leads, improving conversion rates, and maximizing return on investment (ROI). The ideal candidate will be highly analytical, data-driven, and experienced across multiple digital channels.

Key Responsibilities

Lead Generation & Campaign Optimization

• Design, manage, and execute digital marketing campaigns focused on acquiring high-quality leads.
• Optimize campaigns to increase lead volume, improve lead quality, and reduce cost-per-lead (CPL).
• Leverage PPC, paid social, programmatic ads, and display marketing to drive targeted traffic and conversions.

Conversion Rate Optimization (CRO)

• Analyze user behavior and sales funnels to identify conversion barriers.
• Collaborate with design and content teams to create optimized landing pages and A/B test variations.
• Implement strategies that improve the entire customer journey, from lead acquisition to sale.

ROI and Performance Tracking

• Maximize return on ad spend (ROAS) and overall marketing ROI.
• Monitor, report, and analyze KPIs such as CPA, CTR, and conversion rates.
• Use tools like Google Analytics and Facebook Ads Manager to track performance and guide decisions.

Multi-Channel Campaign Management

• Manage campaigns across Google Ads, Facebook, Instagram, LinkedIn, and more.
• Implement retargeting strategies to re-engage audiences and increase conversions.
• Collaborate with creatives to craft compelling ad assets tailored to target audiences.

Budget Management & Optimization

• Oversee digital marketing budgets, ensuring efficient allocation for maximum results.
• Optimize bidding strategies to lower CPL and CPA.
• Provide recommendations for budget shifts based on real-time campaign performance.

Client Acquisition & Segmentation

• Develop strategies to acquire high-value clients aligned with business goals.
• Segment audiences based on behavior, demographics, and engagement.
• Utilize advanced targeting techniques, including lookalike audiences and behavioral retargeting.

Reporting & Insights

• Deliver detailed performance reports with insights and recommendations.
• Present results and strategies to stakeholders, highlighting wins and areas for improvement.
• Stay ahead of industry trends, tools, and best practices to maintain a competitive edge.

Qualifications
Required:

• Minimum
  4 to 6 years of proven experience
  as a Performance Marketer or similar role.
• Strong expertise in PPC, social media advertising, and performance-based marketing strategies.
• Advanced skills in data analysis, campaign optimization, and conversion improvement.
• Hands-on experience with Google Ads, Facebook Ads Manager, Google Analytics, and CRM systems.
• Experience with A/B testing, audience segmentation, and retargeting.
• Strong communication and presentation skills.

Preferred:

• Experience in B2B or B2C lead generation, particularly with high-value clients.
• Google Ads and Google Analytics certifications.
• Familiarity with marketing automation platforms.
• Proven track record managing and optimizing substantial marketing budgets.