Performance Marketer

2 weeks ago

Begumpet Hyderabad Telangana, India Digi Market Academy Full time ₹ 2,40,000 - ₹ 4,00,000 per year

Position: Performance Marketing Specialist

Experience Required: 3–5 Years

Location: Begumpet, Hyderabad

Compensation: Up to ₹4 LPA

About the Role

We are looking for a Performance Marketer who can drive customer acquisition and lead generation through paid campaigns across Google, Meta, and other digital platforms. The ideal candidate should have hands-on experience in planning, executing, and optimizing ad campaigns with a focus on ROI and measurable results.

Key Responsibilities:

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other paid channels.

Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities.

Monitor daily budgets, bids, and campaign performance to ensure maximum ROI.

Create and test ad creatives, copies, and landing pages in collaboration with the design/content team.

Track, analyze, and report campaign performance using analytics tools (Google Analytics, GA4, Meta Business Manager, etc.).

Conduct A/B testing to improve CTR, conversion rates, and reduce CPL/CPA.

Collaborate with the sales and marketing teams to align campaigns with business objectives.

Stay updated with the latest trends, tools, and best practices in performance marketing.

Required Skills & Competencies

Strong knowledge and hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram).

Good understanding of performance metrics like CTR, CPC, CPL, CPA, ROAS.

Proficiency in Google Analytics / GA4, Tag Manager, and Conversion Tracking.

Strong analytical skills with the ability to interpret campaign data and make actionable decisions.

Knowledge of remarketing, lookalike audiences, and funnel optimization.

Basic understanding of SEO and landing page optimization is a plus.

Strong communication and reporting skills.

Qualifications

Bachelor's degree in Marketing, Business, or related field.

3–5 years of relevant experience in performance marketing.

Proven track record of managing paid campaigns with positive ROI.

What We Offer

Salary: Up to ₹4 LPA (based on experience and performance).

Opportunity to work on diverse projects and learn advanced tools.

Collaborative and growth-focused work environment.

Job Type: Full-time

Pay: Up to ₹400,000.00 per year

Work Location: In person

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