Chief Marketing Officer

1 week ago

Begumpet Hyderabad Telangana, India PRAVARSHA FOODS PVT LTD Full time

**Role Overview**

The CMO will lead the end-to-end marketing function, driving strategic brand direction, digital engagement, customer experience, and market expansion. You will be expected to bring a deep understanding of F&B trends, creative campaign execution, and data-driven decision-making to scale the brand’s visibility, loyalty, and revenue.

**Key Responsibilities**

**Strategic Leadership**
- Define and implement the brand's marketing vision and strategy.
- Lead brand positioning, customer journey mapping, and omnichannel marketing efforts.
- Work closely with the CEO and operations head to align marketing with business goals.

**Brand & Creative Development**
- Shape a distinctive brand voice and visual identity across all touchpoints.
- Develop innovative campaigns, product launches, seasonal themes, and store-level promotions.
- Collaborate with chefs, interior designers, and digital partners to craft unique brand stories.

**Digital & Performance Marketing**
- Use data analytics tools (e.g., Google Analytics, CRM platforms) to optimize ROIs.
- Grow customer engagement, footfall, and app/website usage through targeted campaigns.

**Customer Engagement & Loyalty**
- Launch and evolve a customer loyalty program that rewards repeat visits.
- Use feedback systems, reviews, and NPS scores to enhance CX and retention.
- Explore CRM strategies for segmentation and personalization.

**Market Expansion Support**
- Conduct market research for new outlet locations and demographic targeting.
- Create go-to-market plans for new store openings and regional launches.

**Team Building & Agency Management**
- Build and mentor a high-performing in-house marketing team.
- Manage external agencies, vendors, PR firms, and design studios.

**Requirements**:
**Qualifications & Experience**
- Master’s degree in Marketing, Business, or a related field (preferred).
- 10+ years in marketing roles, with at least 3 years in a senior leadership role.
- Experience in F&B/QSR/hospitality brands, especially upscale or boutique segments.

**Skills & Mindset**
- Deep understanding of F&B industry trends (plant-based, artisanal, experiential dining, etc.).
- Highly creative with a keen eye for detail and aesthetics.
- Strong analytical and budgeting skills.
- Proficiency with marketing tools and platforms (Meta Ads, Google Ads, CRM, Canva, etc.).
- Excellent communication and stakeholder management abilities.

**Preferred Attributes**
- Prior experience launching a new brand or scaling a regional F&B chain.
- Familiarity with local culture and Hyderabad’s premium dining landscape.
- Agile, entrepreneurial mindset with the ability to thrive in a fast-growing startup-like environment.

Pay: ₹100,000.00 - ₹150,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Market research: 5 years (required)
- Metadata: 5 years (required)

Work Location: In person

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