Chief Marketing Officer

20 hours ago

Hyderabad, India Excellencia college Full time

Job Opening: Chief Marketing Officer – Excellencia Group of Institutions

Location: Hyderabad

About Us:

Excellencia Group of Institutions is a premier educational organization specializing in Junior Colleges and CBSE Schools. With a proven track record of academic success and continuous innovation in teaching methodologies, we are now expanding our outreach.

We are seeking a dynamic and strategic Chief Marketing Officer to lead our efforts in branding, outreach, and student acquisition. This is a key leadership role focused on driving growth, enhancing visibility, and establishing Excellencia as a top choice for aspiring students and their families.

Position Summary:

We are seeking a highly driven and strategic Chief Marketing Officer with a proven background in the education industry. The role involves developing and executing comprehensive marketing strategies to build the brand, generate leads, and drive admissions across all branches.

Key Responsibilities:

  • Plan and run marketing campaigns (digital, ATL & BTL) to boost student enrollments.
  • Manage the overall marketing budget effectively.
  • Oversee digital activities including SEO, SEM, social media, email, and website updates.
  • Coordinate with academic and operations teams for events like seminars, webinars, open houses, and scholarship drives.
  • Monitor and support marketing activities across all branches.
  • Lead expansion efforts by identifying new markets and planning marketing for new branch launches.
  • Build outreach partnerships with schools, junior colleges, and education consultants.
  • Analyze market trends, competitor activity, and customer insights to improve marketing strategies.
  • Lead and guide the marketing team to achieve goals.
  • Ensure strong brand positioning and consistent messaging across all platforms.

Required Qualifications:

  • MBA from a reputed institute.
  • Minimum 10 years of experience in educational marketing, preferably in the Schools/ +2/ Junior Colleges segment.
  • Strong understanding of digital marketing tools and platforms.
  • Excellent communication, leadership, and organizational skills.
  • Proven record of driving admissions growth through effective marketing strategies

Preferred Skills:

  • Experience managing regional campaigns across multiple locations.
  • Creative and analytical mindset with strong problem-solving skills.
  • Ability to thrive in a fast-paced, target-driven environment

Why Join Us?

  • Be part of a rapidly growing brand in the education space.
  • Play a strategic role in influencing the educational journey of young learners.
  • Work with a passionate and mission-driven team.
  • Competitive salary and performance-based incentives

To Apply:

Send your updated CV and a cover letter to with the subject line: Application for Chief Marketing Officer

Job Type: Full-time

Pay: ₹1,000, ₹1,800,000.00 per year

Work Location: In person

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