Chief Marketing Officer

Chief Marketing Officer (CMO) - Rivirtual

Job Summary:

As the Chief Marketing Officer at Rivirtual, you will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth. You will lead a talented team of marketing professionals and work closely with the executive leadership to align marketing initiatives with the company's overall business objectives.

Key Responsibilities:

1. Strategic Marketing Leadership:

2. Develop and implement a strategic marketing plan that aligns with Rivirtual's mission, vision, and long-term goals.

3. Identify target market segments, analyze customer insights, and create personalized marketing campaigns.
4. Oversee the creation and execution of all marketing content, including website, social media, email, and advertising campaigns.

5. Continuously monitor and analyze marketing performance, make data-driven decisions, and optimize campaigns for maximum impact.

6. Brand Management and Positioning:

7. Build and maintain a strong, consistent brand identity that resonates with Rivirtual's target audience.

8. Develop and implement effective brand positioning strategies to differentiate Rivirtual from competitors.
9. Collaborate with the product and design teams to ensure brand consistency across all touchpoints.

10. Establish and maintain a positive brand reputation through effective public relations and thought leadership initiatives.

11. Digital Marketing and Demand Generation:

12. Oversee the development and execution of Rivirtual's digital marketing strategy, including website optimization, search engine marketing, social media, and email marketing.

13. Implement innovative lead generation and nurturing strategies to attract, convert, and retain customers.
14. Leverage data-driven insights to continuously refine and optimize digital marketing campaigns.

15. Collaborate with the sales team to align marketing and sales efforts for maximum effectiveness.

16. Talent Management and Team Development:

17. Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous learning.

18. Provide mentorship and professional development opportunities to team members to ensure their growth and success.
19. Establish clear goals, metrics, and accountability measures to drive team performance and achievement.
20. Effectively manage the marketing budget and allocate resources to maximize the return on investment.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field; a Master's degree is preferred.
• Minimum 10 years of progressive experience in marketing leadership roles, preferably in the technology or software industry.
• Proven track record of developing and executing successful, data-driven marketing strategies that drive business growth.
• Exceptional strategic and analytical skills, with the ability to translate data into actionable insights.
• Strong understanding of digital marketing channels, including search engine optimization, social media, email, and content marketing.
• Excellent communication, presentation, and interpersonal skills to effectively collaborate with cross-functional teams.
• Demonstrated ability to build and lead high-performing marketing teams.
• Familiarity with marketing automation, customer relationship management (CRM), and data analytics tools.
• Passion for the technology industry and a deep understanding of Rivirtual's products and services.

If you are a strategic, creative, and data-driven marketing leader with a proven track record of success, we would love to hear from you. Join Rivirtual and help us shape the future of the virtual reality industry.