
Chief Marketing Officer
2 days ago
**Job Opening: Chief Marketing Officer - Excellencia Group of Institutions**
Location**:Hyderabad**
**About Us**:
**Excellencia Group of Institutions** is a premier educational organization specializing in Junior Colleges and CBSE Schools. With a proven track record of academic success and continuous innovation in teaching methodologies, we are now expanding our outreach.
We are seeking a dynamic and strategic **Chief Marketing Officer** to lead our efforts in branding, outreach, and student acquisition. This is a key leadership role focused on driving growth, enhancing visibility, and establishing Excellencia as a top choice for aspiring students and their families.
**Position Summary**:
We are seeking a highly driven and strategic **Chief Marketing Officer** with a proven background in the education industry. The role involves developing and executing comprehensive marketing strategies to build the brand, generate leads, and drive admissions across all branches.
**Key Responsibilities**:
- Plan and run marketing campaigns (digital, ATL & BTL) to boost student enrollments.
- Manage the overall marketing budget effectively.
- Coordinate with academic and operations teams for events like seminars, webinars, open houses, and scholarship drives.
- Monitor and support marketing activities across all branches.
- Lead expansion efforts by identifying new markets and planning marketing for new branch launches.
- Build outreach partnerships with schools, junior colleges, and education consultants.
- Analyze market trends, competitor activity, and customer insights to improve marketing strategies.
- Lead and guide the marketing team to achieve goals.
- Ensure strong brand positioning and consistent messaging across all platforms.
**Required Qualifications**:
- MBA from a reputed institute.
- Minimum 10 years of experience in educational marketing, preferably in the Schools/ +2/ Junior Colleges segment.
- Strong understanding of digital marketing tools and platforms.
- Excellent communication, leadership, and organizational skills.
- Proven record of driving admissions growth through effective marketing strategies
**Preferred Skills**:
- Experience managing regional campaigns across multiple locations.
- Creative and analytical mindset with strong problem-solving skills.
- Ability to thrive in a fast-paced, target-driven environment
**Why Join Us?**
- Be part of a rapidly growing brand in the education space.
- Play a strategic role in influencing the educational journey of young learners.
- Work with a passionate and mission-driven team.
- Competitive salary and performance-based incentives
**To Apply**:
Pay: ₹1,000,000.00 - ₹1,800,000.00 per year
Work Location: In person
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