Performance Marketing Expert

11 hours ago

Somajiguda Hyderabad Telangana, India MEDGINI ( Saksham Innovations pvt ltd) Full time

**Position: Performance Marketing Specialist**

**Department**: Marketing
**Reports To**: Business Strategy Developer

**Role Overview**:
**Key Responsibilities**:

- **Campaign Strategy & Execution**:

- Develop data-driven digital marketing strategies to achieve business goals.
- Manage and optimize campaigns across platforms like Google Ads, Meta (Facebook, Instagram), LinkedIn, and YouTube.
- **Paid Advertising**:

- Set up, manage, and optimize **PPC campaigns** (Search, Display, Shopping, Video).
- Implement **retargeting strategies** to improve customer conversion rates.
- **Affiliate & Partnership Marketing**:

- Build and manage affiliate marketing programs.
- Identify and onboard performance-based partners.
- **SEM & SEO Collaboration**:

- Work closely with the **SEO team** to align paid and organic strategies.
- Optimize landing pages for better conversion rates.
- **Analytics & Reporting**:

- Track key performance indicators (KPIs) like CTR, CPC, CPA, ROAS, etc.
- Analyze campaign data and generate performance reports with actionable insights.
- **Budget Management**:

- Allocate and manage marketing budgets effectively to maximize ROI.
- Forecast spending and adjust budgets based on campaign performance.
- **A/B Testing & Optimization**:

- Conduct A/B testing for ad creatives, landing pages, and audience segments.
- Continuously improve campaigns based on data insights.

**Key Skills & Competencies**:

- Strong expertise in **Google Ads, Meta Business Suite, LinkedIn Ads, and Google Analytics.**:

- Hands-on experience with **A/B testing** and **conversion rate optimization** (CRO).
- Strong analytical mindset with proficiency in Excel and data visualization tools.
- Knowledge of **SEO fundamentals** to align paid and organic strategies.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or related fields.
- 3+ years of proven experience in performance marketing or digital advertising.
- Google Ads and Meta certifications (preferred).

**KPIs to Measure Success**:

- **Cost Per Acquisition (CPA)**:

- **Return on Ad Spend (ROAS)**:

- **Click-Through Rate (CTR)**:

- **Conversion Rate**:

- **Customer Acquisition Cost (CAC)**:

- **Marketing Qualified Leads (MQLs)**

Pay: ₹40,000.00 - ₹45,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

Supplemental Pay:

- Overtime pay

Application Question(s):

- Are you Comfortable with the package of 40,000 - 45,000 ?

**Education**:

- Bachelor's (required)

**Experience**:

- total work: 2 years (required)
- SEO tools: 2 years (required)
- SMM: 2 years (required)
- Google Ads: 2 years (required)

**Location**:

- Somajiguda, Hyderabad, Telangana (required)

Work Location: In person

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