Performance Marketing Executive

3 days ago

Jubilee Hills Hyderabad Telangana, India Krishna Jewellers Pearls & Gems Private Limited Full time

**Job Title**: Performance Marketing Executive
**Location**: Jubilee Hills
**Department**: Digital Marketing
**Reporting To**: Digital Marketing Manager

**Job Summary**:
**Key Responsibilities**:

- **Plan and execute** performance marketing campaigns across channels like Google Ads, Meta (Facebook & Instagram).
- **Drive traffic and conversions** to both the physical showroom and online platforms (website or WhatsApp commerce).
- Collaborate with design and content teams to create high-performing ad creatives specific to jewellery segments (Gold, Diamond, Bridal, etc.).
- Set up and manage **retargeting campaigns** to engage potential customers who visited the showroom or interacted online.
- Track and analyze **key performance indicators (KPIs)** such as CTR, ROAS, CPA, CPL, and showroom footfall conversion.
- Perform **A/B testing** for ads and landing pages to optimize conversion rates.
- Monitor competitor activities and trends in the jewellery or luxury retail space.
- Coordinate with the showroom team to align promotional campaigns with festive or wedding seasons.
- Prepare weekly and monthly performance reports and present insights for improvement.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- 2-4 years of hands-on experience in **performance marketing**, preferably in retail, fashion, or luxury segments.
- Strong knowledge of **Google Ads, Meta Ads Manager, Google Analytics, and SEO/SEM** principles.
- Familiarity with jewellery buying behaviour and regional market preferences is a plus.
- Ability to work with data and draw actionable insights.
- Proficiency in marketing automation and CRM tools is an added advantage.
- Creative thinking with a strong eye for visuals and storytelling.

**Preferred Skills**:

- Experience running geo-targeted campaigns to attract local audiences.
- Knowledge of regional languages for targeting diverse customer bases.
- Strong understanding of showroom sales dynamics and customer journey.

**Employment Type**: Full-time
**Working Days**: 6 Days
**Salary Range**: 40,000/- to 60,000/
- **Benefits**:

- Competitive salary and performance-based incentives.
- Health insurance.
- Opportunities for professional development and career advancement.
- Provident Fund.
- Paid Leave.
- Daily Snack.
- Yearly Bonus.
- A supportive and friendly work environment.

**Job Types**: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

**Benefits**:

- Health insurance
- Leave encashment
- Paid time off
- Provident Fund

Work Location: In person

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