
Executive - Performance Marketing
1 day ago
Website:
Years of Experience: 1-2 Years
Location: Gurugram
Key Responsibilities:
o Developing and executing comprehensive search engine marketing (SEM) strategies.
o Managing and optimizing Google Ads & Meta ads campaigns to maximize ROI and lead generation.
o Managing and optimizing social media advertising campaigns to drive lead generation goals.
o Conducting keyword research, ad copywriting, and ad targeting optimizations.
o Analysing campaign performance metrics and providing regular reporting.
o Collaborating with cross-functional teams to ensure alignment of marketing efforts.
o Staying updated on industry trends and best practices in SEM and digital advertising.
o Specializing in Google Ads and Social Ads for Lead Generation.
Required Skills and Experience:
o 1-2 years of experience with Google Ads and Meta Ads platforms, including campaign setup, optimization, and analysis.
o Strong analytical and problem-solving skills with a data-driven approach to decision making.
o Excellent communication and interpersonal skills, with the ability to work collaboratively across departments and with external partners
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