Performance Marketing Executive

2 days ago

Gurgaon, Haryana, India Panditbooking Full time ₹ 18,00,000 - ₹ 36,00,000 per year

We are looking for a Performance Marketing Executive to join our team and drive growth through data-driven advertising campaigns across Meta and Google platforms.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns on Meta (Facebook/Instagram Ads) and Google Ads (Search, Display, Shopping, YouTube).
  • Conduct thorough audience research and targeting to maximize campaign ROI.
  • Monitor, analyze, and report campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
  • Implement A/B testing for creatives, ad copy, and landing pages to improve results.
  • Collaborate with design and content teams to develop ad creatives and messaging.
  • Manage and optimize ad budgets effectively to achieve business goals.
  • Stay updated with platform changes, policies, and best practices for Meta and Google ads.
  • Provide insights and recommendations for continuous improvement in paid media strategies.

Requirements

  • Proven experience (1–3 years) running and managing Meta Ads and Google Ads campaigns.
  • Strong understanding of digital marketing KPIs and performance optimization.
  • Hands-on experience with Meta Business Manager and Google Ads Manager.
  • Proficiency in Google Analytics / GA4 and other performance tracking tools.
  • Analytical mindset with the ability to translate data into actionable strategies.
  • Good communication and collaboration skills.
  • Certification in Google Ads and/or Meta Ads (preferred but not mandatory).

What We Offer

  • Competitive salary package with performance-based incentives.
  • Opportunity to work in a fast-growing, impact-driven brand.
  • Learning & development opportunities in advanced performance marketing.
  • A collaborative, creative, and supportive work environment.

Job Type: Full-time

Pay: ₹25, ₹40,000.00 per month

Work Location: In person

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