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Performance Marketing

2 weeks ago


Gurgaon, Haryana, India Cuemath Full time US$ 1,50,000 - US$ 2,00,000 per year

About the Role

We're looking for a
senior performance marketing leader
to own and scale our
US user acquisition strategy
. This role is for a data-driven growth driver who thrives at the intersection of strategy, analytics, and execution — someone who can take full ownership of paid digital performance for the US market and deliver
sustained, efficient growth
.

You'll have end-to-end responsibility for campaign strategy, execution, and optimization across all major digital channels, with a sharp focus on
lowering CPL
and
maximizing ROAS
.

About Cuemath

Cuemath is on a mission to
make every child MathFit - a confident math thinker
. Our interactive 1:1 online classes go beyond memorization, helping kids truly understand the "why" behind the "what" through step-by-step problem solving, real-world applications, and personalized learning journeys.

We're trusted by parents in 80+ countries, with a rapidly growing base. Backed by leading global investors, we are redefining what it means to be great at math in today's world.

Key Responsibilities

Strategic Growth Leadership

  • Own the US
    performance marketing roadmap
    , balancing acquisition efficiency with aggressive growth goals.
  • Drive multi-channel campaigns across Meta (Facebook/Instagram), Google Ads and YouTube.
  • Continuously identify, scale, and optimize
    high-performing campaigns
    while transforming underperforming ones.

Data-Driven Optimization

  • Use analytics to uncover insights that sharpen targeting and maximize ROI.
  • Lead structured A/B tests, creative iterations, and landing page experiments to drive consistent CPL and ROAS improvements.
  • Maintain
    best-in-class tracking frameworks
    for accurate measurement and attribution.

Creative & Cross-Functional Partnership

  • Collaborate with creative, content, and design teams to deliver
    high-conversion ad assets
    tailored for US parents.
  • Ensure messaging aligns with Cuemath's brand promise

Team Leadership

  • Lead, coach, and mentor a performance marketing team to deliver excellence at scale.
  • Build a culture of
    ownership, experimentation, and measurable impact
    .

Budget & ROI Ownership

  • Manage significant marketing budgets with a focus on
    efficiency and scaling wins
    .
  • Allocate spend across channels for maximum performance at the lowest cost.

What You Bring

  • 8–10 years
    in performance marketing, preferably with experience in the US
  • Hands-on expertise with Meta, Google Ads, YouTube and other relevant US platforms.
  • Strong analytical skills and a
    track record of data-led decision-making
    .
  • Experience managing high-performing teams.
  • Strategic mindset with the ability to
    execute at speed
    .
  • EdTech or K-12 experience preferred but not mandatory.

Why Join Us

  • Make an Impact
    – Shape the math learning journey for millions of kids globally
  • High-Growth Environment
    – Operate with startup agility and global ambition.
  • Leadership Role
    – Own the US performance marketing strategy end-to-end.
  • Mission-Driven Culture
    – Join a team committed to changing the way Math is learnt.
  • Competitive pay, benefits, and growth opportunities.

If you want to
lead US growth for a global brand that's transforming how kids learn math
, this is your opportunity to make a measurable difference.