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Performance Marketing
2 weeks ago
About the Role
We're looking for a
senior performance marketing leader
to own and scale our
US user acquisition strategy
. This role is for a data-driven growth driver who thrives at the intersection of strategy, analytics, and execution — someone who can take full ownership of paid digital performance for the US market and deliver
sustained, efficient growth
.
You'll have end-to-end responsibility for campaign strategy, execution, and optimization across all major digital channels, with a sharp focus on
lowering CPL
and
maximizing ROAS
.
About Cuemath
Cuemath is on a mission to
make every child MathFit - a confident math thinker
. Our interactive 1:1 online classes go beyond memorization, helping kids truly understand the "why" behind the "what" through step-by-step problem solving, real-world applications, and personalized learning journeys.
We're trusted by parents in 80+ countries, with a rapidly growing base. Backed by leading global investors, we are redefining what it means to be great at math in today's world.
Key Responsibilities
Strategic Growth Leadership
- Own the US
performance marketing roadmap
, balancing acquisition efficiency with aggressive growth goals. - Drive multi-channel campaigns across Meta (Facebook/Instagram), Google Ads and YouTube.
- Continuously identify, scale, and optimize
high-performing campaigns
while transforming underperforming ones.
Data-Driven Optimization
- Use analytics to uncover insights that sharpen targeting and maximize ROI.
- Lead structured A/B tests, creative iterations, and landing page experiments to drive consistent CPL and ROAS improvements.
- Maintain
best-in-class tracking frameworks
for accurate measurement and attribution.
Creative & Cross-Functional Partnership
- Collaborate with creative, content, and design teams to deliver
high-conversion ad assets
tailored for US parents. - Ensure messaging aligns with Cuemath's brand promise
Team Leadership
- Lead, coach, and mentor a performance marketing team to deliver excellence at scale.
- Build a culture of
ownership, experimentation, and measurable impact
.
Budget & ROI Ownership
- Manage significant marketing budgets with a focus on
efficiency and scaling wins
. - Allocate spend across channels for maximum performance at the lowest cost.
What You Bring
- 8–10 years
in performance marketing, preferably with experience in the US - Hands-on expertise with Meta, Google Ads, YouTube and other relevant US platforms.
- Strong analytical skills and a
track record of data-led decision-making
. - Experience managing high-performing teams.
- Strategic mindset with the ability to
execute at speed
. - EdTech or K-12 experience preferred but not mandatory.
Why Join Us
- Make an Impact
– Shape the math learning journey for millions of kids globally - High-Growth Environment
– Operate with startup agility and global ambition. - Leadership Role
– Own the US performance marketing strategy end-to-end. - Mission-Driven Culture
– Join a team committed to changing the way Math is learnt. - Competitive pay, benefits, and growth opportunities.
If you want to
lead US growth for a global brand that's transforming how kids learn math
, this is your opportunity to make a measurable difference.