Performance Marketing

3 weeks ago


Gurgaon, Haryana, India MTAP Technologies Full time
Job Description

Key Deliverables

- Execute and manage Google, Facebook, and LinkedIn ad campaigns to meet ROAS, CAC, and CPA targets
- Conduct A/B testing, analyze campaign data, and optimize marketing efforts
- Manage multi-channel campaigns including Email, SMS, WhatsApp, and Push notifications
- Run and monitor on-page and off-page SEO strategies

Role Responsibilities

- Leverage tools like Google Analytics and CleverTap for performance tracking
- Perform keyword research and execute PPC search and display campaigns
- Analyze social media trends and policy updates across platforms
- Collaborate with stakeholders to identify growth opportunities and improve ROI

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