Zonal Marketing Manager

Responsibilities & Key Deliverables

As the Zonal Marketing Manager for Zone 6, you will play a pivotal role in driving the brand's presence and market penetration within your designated region. Your core responsibilities will include developing a deep understanding of local market nuances, including cultural trends, consumer behaviour, and competitive landscapes. Leveraging this knowledge, you will tailor brand strategies that align with both central marketing initiatives and the unique dynamics of your zone.

Your role involves close collaboration with Zonal and State Heads to conceptualise and execute brand-building and activation plans, ensuring alignment with broader business priorities such as product launches and key local events or festivals. You will be responsible for designing and refining marketing campaigns by assimilating global brand ideas and adapting them to local contexts, ensuring relevance and resonance with the target audience.

Effective budget management will be critical, encompassing careful allocation and monitoring to maximise return on investment. You will develop robust KPIs for all marketing activities, track performance metrics, and generate actionable insights to optimize future campaigns.

Operational excellence will involve coordination with central marketing teams to secure timely and appropriate communication materials, coupled with stringent adherence to brand guidelines. On-ground implementation quality will be a priority, overseeing retail presence including dealer showrooms, brand displays, sales and dealer engagement programs, and rural marketing efforts managed through designated agencies.

In addition, the role extends to building and enhancing a comprehensive Customer Relationship Management (CRM) system that supports customer database development, relationship nurturing, and referral generation. Strategic partnerships with local stakeholders for activation, public relations, and communications will also be under your stewardship.

To maintain cost efficiency, you will actively manage supplier relationships and promote cost leadership in marketing expenditures. Continuous feedback loops with central marketing teams will enable sharing of insights, best practices, and support the evolution of central marketing strategies. A commitment to ongoing brand and business immersion will ensure that your strategies remain innovative and impactful.

Preferred Industries

Sales

Facility Management

Marketing & Comm

Education Qualification

The ideal candidate will possess a Bachelor of Engineering degree, providing a solid technical foundation essential for understanding the products and markets within the agricultural sector. This educational background supports analytical thinking and strategic decision-making inherent to this position.

Additional qualifications or certifications in marketing, business management, or related fields would be advantageous, contributing to deeper expertise in brand management and consumer insights. Continuous professional development, including workshops or courses in digital marketing, CRM systems, and data analytics, will further enhance effectiveness in this role.

A strong emphasis on lifelong learning and adaptability is critical, given the dynamic nature of regional markets and evolving consumer preferences. The company encourages candidates who demonstrate a commitment to personal and professional growth, aligned with the organisation's values and vision.

General Experience

Applicants should bring a professional experience range of 6 to 10 years in relevant areas such as sales, marketing, and facility management, preferably within consumer-facing industries. This breadth of experience enables a comprehensive understanding of market dynamics and operational challenges encountered in regional business environments.

Experience in managing multi-disciplinary teams, orchestrating cross-functional projects, and driving measurable business outcomes is vital. Candidates should demonstrate proven capabilities in developing and implementing marketing strategies that foster brand growth and customer engagement.

Practical exposure to rural and urban markets, including hands-on experience in dealer and distributor management, is highly desirable. Familiarity with CRM systems, budget oversight, and stakeholder communications will also be key components of your prior professional background.

The ideal professional will have demonstrated success in leveraging data-driven insights for strategic planning and possess excellent interpersonal skills to manage relationships with both internal teams and external partners effectively.

Critical Experience

Success in this role requires critical experience in strategic brand management and local market activation within the agricultural or related industries. The candidate must have a track record of developing and executing comprehensive marketing plans that integrate central brand guidelines with tailored local initiatives.

Competency in building and managing CRM frameworks is essential to enhancing customer retention and driving referrals. Demonstrated ability in establishing and nurturing partnerships for local activations, public relations, and supplier engagement will significantly contribute to successful outcomes.

Experience in budget management and cost control measures across various marketing projects is necessary to ensure efficient resource utilisation while achieving desired impact. Proven leadership in coordinating with diverse cross-functional teams, including sales, marketing agencies, and supply chain partners, is critical for seamless execution.

Additionally, the role demands familiarity with rural marketing strategies and programs with the ability to implement and supervise agency-driven activities effectively. Skills in monitoring marketing spend effectiveness, analysing performance metrics, and refining forward plans based on data-driven insights will be paramount.

The candidate should also embody key competencies such as strategic business orientation, customer focus, innovation-led transformation, and leveraging human capital to foster teamwork and organizational growth.

System Generated Core Skills

Brand Value Proposition

Consumer Insighting

Customer Relationship Management (CRM)

Marketing Strategy

Networking

Product Knowledge & Application

Sales Strategy

Sales Planning

Strategic Planning

Brand Positioning

Network Administration

Market Analysis

Brand Building

Brand Activation

Communication Skills

Business Planning

Budget Management

Lead Management

System Monitoring

Spend Analysis

Market Planning

Customer Engagement

Capability Building

Rural Marketing

Brand Marketing

Marketing Programs

Database Management

Building Strong Referral Networks

Marketing Communications Planning

Marketing Activation

Supplier Relationship Management

Cost Management

System Generated Secondary Skills

Job Segment: Engineer, Engineering