Corporate - Marketing Role

4 days ago

Noida, Uttar Pradesh, India Cognizant Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job summary

The Strategic Planning and Operations lead at Cognizant Marketing provides program leadership for complex multi channel marketing initiatives. As a Senior Manager you will drive end to end program management collaborating with stakeholders at all levels to deliver impactful results. This is a senior level role requiring strong leadership organizational agility and the ability to manage ambiguity while ensuring accountability and excellence.

Responsibilities

Program and Project Management

Lead Agile program management for technology service line initiatives utilizing latest tools and templates

Coordinate bi weekly reporting on project and marketing progress highlighting key milestones risks and outcomes.

Help manage project timelines and quality with internal and external content agencies

Strategic Planning and Operations

Align with program sponsors and stakeholders to define strategic direction capture requirements and ensure delivery against program goals

Collaborate with external agencies and partners ensuring timely feedback and actionable next steps

Performance Tracking and Reporting

Build and manage a common repository for outcomes case studies and success stories etc

Prepare and publish bi weekly SL marketing dashboards reports and maintain and support the calendar for analyst RFI submissions

Internal Communication and Team Management

Showcase program outcomes and highlights through internal communications.

Organize and lead team meetings set agendas and ensure effective follow ups

Digital & Web Optimization

Coordinate webpage directory audits and optimization across service lines ensuring consistency and tracking inbound leads and MQLs

Lead Management and Campaign Support

Ensure campaign leads are routed to the correct owners and follow up on progress with marketing leaders

Budget and Resource Management

Monitor and report on budget usage in collaboration with SL marketing leads

Process Excellence and Knowledge Management

Standardize and document key processes eg for naming conventions case studies launches leadership narratives

Build and maintain a content repository with service line tags for easy access.

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