
Brand Manager
2 weeks ago
THIS JOB IS NOT FOR DISRPTVE. Although you will be working closely with us.
We're hiring on behalf of a
stealth consumer brand
in the
₹7–15k gold/diamond jewellery
space.
Backed by a
50+ year global jewellery supplier
and an active
family office
with portfolio exposure to India and Silicon Valley (D2C, fintech, logistics, infra).
Think:
deep supply chain advantage, massive design library, Asia-wide operations
— now building a modern D2C brand.
You'll own:
Research → positioning → GTM calendar, and be the
single-window counterpart
to DISRPTVE for identity, content, creators/PR, and campaigns.
What you'll do
- Turn research into positioning: customer interviews, competitive scans, price/margin sanity, objection mapping for ₹7–15k everyday jewellery.
- Build brand guardrails: tone/voice, visual consistency, and
trust language
(purity, grading, certificates, warranty, hallmark/HUID). - Own the GTM calendar: drops, seasonal moments, promos, creator seeding/UGC, PR/partnerships; keep approvals fast and actionable.
- Align CX voice: helpdesk macros & notifications that match brand tone; ensure PDP/FAQ language builds trust.
- Close the loop: pull insights from performance dashboards and CX to guide next drops and messaging tests.
What you've done
- 5–8 years
in brand/marketing for
jewelry, watches, accessories, beauty, or premium apparel
(D2C or omni). - Shipped at least one
0→1
or relaunch; partners well with creative + ops; mixes taste with analytical hygiene.
Nice to have
: creator/PR programs, showroom/pop-up coordination; comfortable reading GA4/Klaviyo dashboards.
Success @90–180 days
- Research distilled into clear POV; launch calendar executed; consistent trust language across PDPs/CRM/CX; measurable UGC/reviews lift.
How to apply (subject line: "Brand Manager – Your Name")
Send CV/LinkedIn + portfolio (brand decks/campaigns) + 3 jewellery/adjacent brands you admire (and why) to
[]
.
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