Brand Manager

16 hours ago

Mumbai, Maharashtra, India Marico Limited Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Purpose of the RoleThis role holder is responsible for end-to-end management of the brand including profitability and growth. Qualification & Experience

  • Post-Graduation in Management (from a Premier institute preferred batch)
  • Experience of 4 to 5 years in FMCG
  • Minimum 2 years of Brand Management ExperienceKey Deliverables of the Role
  • Responsible for Brand building, equity, trials & loyalty of the assigned brand/s
  • Development & execution of future extension pipeline
  • Responsible for growth and profitability of the Brand
  • Develop Marketing programs to drive brand to max potential
  • Consumer Insighting for brand strategy & innovation
  • Media planning & execution of ATL & BTL for the brand
  • Lead communication development on the brand including digital content and platform marketing
  • Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiativesKnowledge, Skills & Competencies
  • Leads Communication, Media strategy and planning his/ her business
  • Provides strategic, visionary leadership
  • Creates strong brand equities
  • Has strong consumer Understanding
  • Manages and implements Projects with excellence
  • Is creative and innovative
  • Takes "personal" risk and makes a difference in the Brand, Business
  • Project ManagementReporting RelationshipsReports to Group Product Manager / Group Product HeadOther Interface
  • Sales teams (Trade Marketing & Key Account Managers)
  • Marketing teams (Consumer Insights & Media)
  • R&D teams (Product Development & Packaging Development)
  • Supply Chain & Commercial teams
  • Consumers
  • Agency partners (Creative, Research & Media)Growth Path & Future
  • The member has options of working on challenging assignments not only in India but across Marico international geographies.

There could be exposure to other categories as well to develop a more wholesome perspective. In a 2-3 yr horizon the member could move to a GPM role followed by a GPH roleValue Proposition to the Candidate

  • Opportunities to take the challenge of leading brands in multiple portfolios like Personal Care, Foods, Male Grooming, leveraging the goodwill of the Marico equity
  • A great deal of freedom and flexibility in choosing ideas / strategies / platforms to create and deploy robust and effective marketing plans.

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