
Brand Manager
15 hours ago
Brand Chalo's brand strategy and presence by building a strong, consistent, and memorable identity across all touchpoints, ensuring our brand resonates with millions of daily bus riders.
Key Responsibilities:
1. Develop and execute the brand strategy aligned with business goals.
2. Own and evolve brand guidelines to ensure consistent storytelling across digital, offline, and partner channels.
3. Lead integrated brand campaigns (ATL, BTL, digital, social, events).
4. Partner with product, design, and communications teams to deliver cohesive brand experiences.
5. Monitor brand health, awareness, and perception through research and insights.
6. Manage agencies and creative partners to deliver high-quality campaigns on time.
7. Drive thought leadership and PR opportunities to strengthen brand positioning.
What We're Looking For:
1. 4-7 years of experience in brand management, preferably in consumer tech, mobility, or FMCG.
2. Strong grasp of brand strategy, positioning, and integrated marketing.
3. Proven track record of executing events, campaigns.
4. Creative thinker with an eye for design and storytelling.
5. Analytical mindset with experience in brand research/insights.
6. Excellent communication and stakeholder management skills.
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