Brand Manager

2 days ago


Mumbai, Maharashtra, India Adept Global Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Location: Lower Parel, Mumbai

Experience Required: years in brand management, marketing strategy, or a similar leadership role

About the Role

We are seeking a dynamic and visionary leader to join our team as Deputy General Manager – Brand Development. The ideal candidate will play a pivotal role in shaping, expanding, and nurturing multiple in-house and partner brands across a pan-India network of premium retail and food & beverage touchpoints. This role demands a balance of strategic thinking, creative leadership, and sharp execution to ensure our brands consistently resonate with customers and deliver exceptional experiences.

Key Responsibilities

  • Innovation & Concept Development:
  • Ideate and incubate new F&B and retail concepts based on market demand and traveler behavior. Lead pilot testing and scale-up initiatives.
  • Brand Strategy & Positioning:
  • Develop and implement comprehensive brand strategies that align with the company's vision and business goals. Define unique brand propositions for different concepts under the portfolio.
  • Consumer Insight & Market Research:
  • Leverage customer insights and market trends to refine brand strategies. Initiate and interpret research to guide brand evolution and new concept development.
  • Partnership & Collaboration:
  • Work closely with operations, business development, design, and culinary teams to ensure consistent brand expression across all customer touchpoints.
  • Brand Performance & Analytics:
  • Track and report on brand health metrics. Use data to optimize campaigns, improve brand experience, and support business growth objectives.
  • Vendor & Agency Management:
  • Manage external creative, media, and research agencies. Ensure high-quality outputs and cost-effective execution.
  • Team Leadership:
  • Lead and mentor a team of brand managers and marketing professionals. Foster a culture of creativity, ownership, and results.

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