Brand Manager

4 hours ago

Mumbai, Maharashtra, India Altrone Full time

Altrone is a leading services company that covers the entire gamut of technology solutions and services including infrastructure management application development BPO engineering and R D services Over the years we have demonstrated remarkable growth inspite of economic downturn We bring IT and engineering services expertise under one roof to solve complex business problems for its clients Leveraging extensive global off-shore infrastructure and a network of offices in Asia North America and Europe we provide holistic multi-service delivery in industries such as financial services manufacturing consumer services public services and healthcare The RoleOverview As a Brand Manager you will be responsible for developing implementing and managing strategies to enhance the perception and recognition of our brand You will work closely with cross-functional teams to ensure consistency in brand messaging across all channels and touchpoints Your goal will be to drive brand awareness loyalty and equity ultimately contributing to the company s growth and success Responsibilities Brand Development To Design LOGO Colour themes Product research Market Research Brand releted market researches Brand Strategy Development Develop and execute comprehensive brand strategies aligned with the company s objectives Conduct market research and analysis to identify brand positioning opportunities and target audience preferences Define brand guidelines including visual identity tone of voice and brand personality Brand Communication Create and manage integrated marketing campaigns to effectively communicate the brand message Collaborate with the marketing team to produce compelling content for various channels including digital social media print and events Ensure consistency in brand messaging across all communication channels and materials Brand Performance Monitoring Monitor and analyze key performance indicators KPIs to assess the effectiveness of branding initiatives Use data-driven insights to optimize brand strategies and tactics for maximum impact Track competitor activity and industry trends to identify opportunities and threats to the brand Brand Partnerships and Collaborations Identify and cultivate strategic partnerships and collaborations to enhance brand visibility and reach new audiences Negotiate and manage relationships with external agencies vendors and influencers to execute branding initiatives Product Branding and Launches Lead branding efforts for new product launches ensuring alignment with overall brand strategy and positioning Develop product naming packaging and branding elements to differentiate products in the market Brand Compliance Ensure compliance with brand guidelines and standards across all internal and external communications Provide guidance and support to internal teams and external partners to maintain brand integrity Ideal ProfileRequirements Strong understanding of branding principles marketing strategies and consumer behavior Excellent communication interpersonal and negotiation skills Proficiency in market research and data analysis tools Creative thinker with the ability to generate innovative ideas and solutions Strong project management and organizational skills Ability to work effectively in a fast-paced dynamic environment and manage multiple priorities simultaneously What s on Offer Join a market leader within Retail Strong opportunities to progress your career Flexible working options

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