
Creative Strategist – Performance Ads
1 week ago
Job Description: Creative Strategist (Performance Ads Focus)
Location: Remote
Type: Full-Time
About the Role:
We are seeking a Creative Strategist who will be dedicated to crafting high-performing ad creatives and messaging for our Meta advertising campaigns. This role is crucial for ensuring that our ads resonate with different audience segments and deliver strong performance metrics.
Key Responsibilities:
- Ad Creative Development: Design and conceptualize ad creatives tailored to different stages of the marketing funnel (awareness, consideration, conversion).
- Messaging Strategy: Create compelling copy and messaging hooks that align with the brand's tone and target audience (e.g., premium vs. affordable brands).
- Performance Analysis: Work with the Meta ads team to review ad performance metrics (CTR, ROAS) and iterate on creative elements accordingly.
- Testing & Optimization: Conduct A/B tests on different creative versions and refine creatives based on data-driven insights.
- Brand Alignment: Ensure all creatives maintain brand consistency while allowing room for creative experimentation.
Ideal Candidate:
- Experience in performance marketing or creative strategy for e-commerce or D2C brands.
- Strong understanding of ad performance metrics and A/B testing.
- Ability to craft both visual and copy elements that resonate with different audience segments.
Experience:
- 2–4 years of experience in digital marketing, creative strategy, or performance-driven advertising (preferably with D2C/e-commerce brands).
- Proven track record of creating high-performing ad creatives for Meta (Facebook/Instagram).
Mindset & Traits:
- Data-driven + creative thinker.
- Comfortable collaborating with performance marketing teams.
- Up-to-date with latest digital trends, ad formats, and consumer psychology.
- Strong communication skills for explaining creative rationales
Job Type: Full-time
Pay: ₹35, ₹40,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Remote
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