Digital Marketing Analyst

2 weeks ago

Bengaluru, Karnataka, India PlayShifu Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Experience Level
: 2+ Years

About PlayShifu
:

We are seeking a highly skilled and experienced Digital Marketing Analyst - Amazon with 3-4 years of expertise in managing pay-per-click advertising campaigns on the Amazon platform. As a Digital Analyst, you will be responsible for developing and executing effective Amazon advertising strategies to drive sales, optimize advertising spend, and enhance our brand's visibility on the Amazon marketplace.

What you'll do
:

  • Amazon PPC Strategy: Develop and implement comprehensive Amazon PPC strategies tailored to achieve specific sales and ROI objectives.
  • Campaign Setup: Create, manage, and optimize Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, to maximize visibility and conversions.
  • Keyword Research: Conduct in-depth keyword research to identify high-performing keywords and search terms relevant to our products. Continuously refine keyword lists for optimal campaign performance.
  • Bid Management: Monitor and adjust keyword bids to ensure campaigns are cost-effective while achieving performance goals.
  • Ad Creative Optimization: Collaborate with creative teams to develop compelling ad creatives that drive clicks and conversions. Test and iterate on ad copy and imagery for improved performance.
  • Budget Management: Set and manage advertising budgets to meet targets while controlling ad spend efficiently.
  • Competitor Analysis: Keep a close eye on competitor activity and adjust strategies accordingly to maintain a competitive edge.
  • Performance Analytics: Utilize Amazon Advertising and third-party analytics tools to track, analyze, and report on the performance of PPC campaigns. Provide actionable insights and recommendations for improvement.
  • A/B Testing: Conduct A/B tests on various campaign elements, such as ad copy, landing pages, and targeting options, to identify what resonates best with the audience.
  • Product Listing Optimization: Collaborate with product teams to ensure product listings are optimized for conversions and keyword relevancy.
  • Inventory Management: Coordinate with the operations team to ensure that advertising campaigns align with inventory availability and sales goals.
  • Adherence to Amazon Policies: Stay informed about Amazon's advertising policies and guidelines, ensuring that all campaigns are compliant.

What we are looking fo
r:

  • Bachelor's degree in marketing, business, or a related field.
  • 2+ years of hands-on experience managing Amazon PPC campaigns.
  • Hand on experience is optimizing the Product Listing Pages on Amazon
  • Proficiency in Amazon Advertising Console and associated tools.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent understanding of keyword research and optimization techniques.
  • Familiarity with Amazon marketplace dynamics and trends.
  • A track record of successfully managing and optimizing PPC campaigns to achieve specific ROI goals.
  • Excellent communication and collaboration skills to work cross-functionally within the organization.
  • If you are a results-driven Amazon PPC expert with a passion for maximizing advertising ROI and growing sales on the Amazon platform, we invite you to join our team and contribute to our success.

What We Offer:

  • Competitive salary, because we know you're worth it.
  • Working with highly skilled, motivated, and passionate bunch.
  • A global audience to work with.
  • Casual dress code - because creativity doesn't have to wear a tie.
  • Central office location, endless snacks, epic events, happy hours, and more
  • Company sponsored Health Insurance.

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