Retail Business Manager
1 day ago
Role Purpose
The
Business Manager – LFR
will own the
P&L responsibility
for the Large Format Retail business (Shoppers Stop, Pantaloons, Central, and regional multi-chain retailers). The role will ensure profitable growth by managing
business partner relationships, merchandising, retail sales operations, and in-store staff performance
.
This role requires a
strategic yet hands-on leader
who can balance
B2B partner management with B2C in-store execution
, ensuring the brand delivers on sales, profitability, and customer experience.
Key Responsibilities
1. P&L Ownership & Business Growth
- Full ownership of sales and profitability for the LFR business.
- Develop and execute annual operating plans (AOP) for the LFR channel.
- Optimize trade terms, margins, and profitability with business partners.
2. Business Partner Management
- Build and strengthen relationships with LFR partners at CXO/Buying Head level.
- Negotiate listings, space, visibility, and promotions with partners.
- Ensure adherence to joint business plans (JBP) and quarterly reviews with key accounts.
3. Merchandising & Assortment
- Drive seasonal merchandise planning, allocation, and replenishment for LFR accounts.
- Monitor sell-through, ageing, and markdowns; plan corrective actions with buying & merchandising teams.
- Work closely with VM & MarCom teams for impactful in-store visibility and promotions.
4. Sales Operations & Staff Management
- Lead and monitor a team of
promoters, in-store staff, and merchandisers
deployed across LFR doors. - Ensure store staff productivity through training, motivation, and incentive programs.
- Drive retail KPIs: SSPD, conversion, ASP, and NPS.
5. Channel Marketing & Promotions
- Plan and execute
LFR-exclusive promotions, offers, and marketing activations
. - Track ROI of promotions and campaigns run with partners.
- Leverage co-op marketing budgets with partners for maximum visibility.
6. Cross-Functional Collaboration
- Work with supply chain to ensure OTIF (On Time In Full) deliveries to partners.
- Collaborate with finance for claims, reconciliations, and credit control.
- Align with HR for promoter hiring and training plans.
Candidate Profile
- 10–15 years of experience in
Retail / Apparel / Lifestyle industry
, with proven success in managing
Large Format Retail (LFR) accounts
. - Strong understanding of
B2B2C business models
, joint business planning, and trade negotiations. - Track record of
P&L management
and delivering profitable growth. - Strong experience in merchandising, retail operations, and in-store promoter management.
- Excellent negotiation, relationship management, and analytical skills.
- MBA / Master's in Retail / Fashion Management from reputed institute preferred.
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