Email and Marketing Automation Executive

Role Title

:

Email and Marketing Automation Executive

Reports to Role (Title)

:

Email Marketing

Location

:

Pune

Scope

:

Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.

Location: Pune (On-site)

Job Type: Full time

Experience: 2 years

Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.

Email Marketing Planning & Execution:

• • Develop comprehensive email marketing campaign plans aligned with business objectives
• • Create and execute multi-touch email campaigns for lead generation and nurturing
• • Design email sequences for different buyer journey stages and customer segments
• • Manage email calendars across 5-6 simultaneous brands, manage newsletters
• • A/B test subject lines, content, send times, and campaign elements
• • Build email templates & landing pages
• Create emails content using AI

Marketing Automation & Workflows:

• • Build and optimize complex automation workflows in HubSpot and other platforms
• • Create behavioral trigger campaigns
• • Set up drip campaigns, welcome series, and re-engagement sequences
• • Develop automated workflows for webinar promotion, event marketing, service promotion and content distribution
• • Implement progressive profiling and dynamic content strategies

Database Management & Segmentation:

• • Manage email databases and ensure data hygiene across systems
• • Create sophisticated audience segments based on demographics, behavior, and engagement
• • Implement list growth strategies and lead magnet campaigns
• • Maintain compliance with GDPR, CAN-SPAM, and other email regulations
• • Monitor deliverability rates and manage sender reputation
• • Automate outbound marketing efforts

Performance Analytics & Optimization:

• • Track and analyze email performance metrics (open rates, CTR, conversion rates)
• • Identify optimization opportunities and implement continuous improvements
• • Monitor automation performance and troubleshoot workflow issues

Integration & Technical Management:

• • Integrate email platforms with CRM systems, landing pages, and analytics tools
• • Manage technical aspects of email setup (SPF, DKIM, DMARC records)
• • Coordinate with web developers for landing page integration

Strategy & Execution:

• • Implement email marketing best practices
• • Ideation with managers for email marketing initiatives
• • Campaign ownership

Experience & Skills:

• • 2+ years of hands-on experience in email marketing and marketing automation
• • Proficiency in HubSpot Marketing Hub and other marketing platforms is must
• • Hands-on experience with email service providers (Mailchimp, Active Campaign, Sendy etc.)
• • Proven track record of improving email performance metrics and ROI
• • Experience managing B2B email campaigns

Technical Competencies:

• • Advanced knowledge of marketing automation platforms and workflows
• • HTML/CSS skills for email template & landing page customization
• • Experience with A/B testing methodologies and statistical analysis
• • Understanding of CRM and lead management processes

Analytical & Strategic Skills:

• • Strong analytical mindset with ability to interpret campaign data
• • Experience with lead scoring, segmentation, and behavioral targeting
• • Knowledge of email deliverability best practices and compliance requirements
• • Strategic thinking for long-term campaign planning and optimization
• • Open to learn & adapt new tools & technologies quickly
• • Understanding of inbound and outbound email marketing strategies

Certifications:

• • HubSpot Email Marketing Certification (required)
• • HubSpot Marketing Hub Software
• • Additional email marketing or automation platform certifications

Industry Experience:

• • Agency environment experience is an add-on
• • Knowledge of B2B sales cycles and lead nurturing
• • Experience with event marketing and webinar promotion campaigns

Advanced Skills:

• • Experience with advanced personalization and dynamic content
• • Familiarity with sales enablement and lead handoff processes
• • Experience with international email marketing and compliance