Email Marketing Executive

2 days ago

Pune, Maharashtra, India IBN Technologies Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job description:

We are looking for a creative, detail-oriented Email Marketer with hands-on experience in building, managing, and optimizing email campaigns. This role is ideal for someone who can design conversion-friendly drip campaigns, and understands the numbers open rates, click-through rates, and coupon redemption.

Youll play a key role in driving user engagement and conversions for our products through well-crafted, performance-driven email journeys.

Responsibilities:

  • Plan, write, and execute engaging email drip campaigns for different stages of the customer journey (onboarding, upsell, reactivation, etc.)

  • Stay updated with email marketing trends, tools, and compliance (CAN-SPAM, GDPR, etc.).

  • Own the end-to-end email creation process, from brief, copy, and design coordination to testing and deployment.
  • Monitor, analyze, and optimize campaign performance metrics like open rate, click rate, conversion rate, and coupon code usage.
  • Conduct A/B testing on subject lines, send times, and content to improve results.
  • Maintain a clean and well-segmented email list for targeted campaigns.

Requirements:
- 0-1 years of experience in email marketing, preferably in B2B, Cyber Security, Cloud or tech.
- Strong copywriting skills with a knack for persuasive, concise messaging.
- Experience with email marketing tools like Smart Lead, SMTP Provider, freshmarketer email, lemlist or similar.
- Comfortable using analytics tools to track and optimize campaign performance.
- A creative mindset paired with strong attention to detail.
- Understanding of customer segmentation and lifecycle marketing.
- Ability to interpret campaign data and take action accordingly.
- Familiarity with HTML/CSS for email formatting.

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