email Marketing Team Lead

1 week ago

Pune, Maharashtra, India Digitalzone Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About the Role

We are looking for a highly skilled and data-driven Email Marketing Team Lead who can take on challenging goals, lead by example, and consistently improve delivery, open, and click rates. The ideal candidate has hands-on experience with B2B email marketing, thrives on optimization, and knows how to leverage AI tools to elevate campaign performance.

Responsibilities

  • Plan, create, and execute impactful B2B email marketing campaigns to drive engagement and conversions.
  • Develop email marketing strategies focused on measurable growth in deliverability, open, and click rates.
  • Perform A/B testing, automation workflows, and list segmentation to deliver personalized experiences.
  • Analyze performance metrics (deliverability, open rates, CTR, conversions) and take proactive optimization actions.
  • Collaborate with design, content, and operations teams to create compelling, high-performing templates.
  • Implement best practices for sender reputation, inbox placement, and campaign compliance (GDPR, CAN-SPAM).
  • Mentor and guide team members, fostering a culture of creativity, accountability, and innovation.
  • Use AI tools and automation platforms to improve personalization, performance prediction, and efficiency.
  • Understand and map the customer journey to deliver timely, relevant, and conversion-oriented communications.

Qualifications

  • 2+ years of experience in email marketing with team leadership exposure.
  • Proven track record of executing high-performing B2B campaigns across global audiences.
  • Deep understanding of email deliverability, list hygiene, and campaign optimization.
  • Proficient in handling multiple email marketing platforms.
  • Strong analytical mindset with the ability to turn insights into actionable strategies.
  • Excellent communication, leadership, and stakeholder management skills.
  • Experience with AI-driven marketing tools (for content generation, segmentation, or optimization) is a strong plus.
  • Ability to thrive in a fast-paced, result-driven environment.

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