email and marketing automation executive

Role Title
: Email and Marketing Automation Executive
Reports to Role (Title)
: Email Marketing
Location
: Pune
Scope
:

Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.

Job Description
Location: Pune (On-site)

Job Type: Full time

Experience: 2 years

Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.

Key Responsibilities
Email Marketing Planning & Execution:

• Develop comprehensive email marketing campaign plans aligned with business objectives

• Create and execute multi-touch email campaigns for lead generation and nurturing

• Design email sequences for different buyer journey stages and customer segments

• Manage email calendars across 5-6 simultaneous brands, manage newsletters

• A/B test subject lines, content, send times, and campaign elements

• Build email templates & landing pages

• Create emails content using AI

Marketing Automation & Workflows

• Build and optimize complex automation workflows in HubSpot and other platforms

• Create behavioral trigger campaigns

• Set up drip campaigns, welcome series, and re-engagement sequences

• Develop automated workflows for webinar promotion, event marketing, service promotion and content distribution

• Implement progressive profiling and dynamic content strategies

Database Management & Segmentation

• Manage email databases and ensure data hygiene across systems

• Create sophisticated audience segments based on demographics, behavior, and engagement

• Implement list growth strategies and lead magnet campaigns

• Maintain compliance with GDPR, CAN-SPAM, and other email regulations

• Monitor deliverability rates and manage sender reputation

• Automate outbound marketing efforts

Performance Analytics & Optimization

• Track and analyze email performance metrics (open rates, CTR, conversion rates)

• Identify optimization opportunities and implement continuous improvements

• Monitor automation performance and troubleshoot workflow issues

Integration & Technical Management

• Integrate email platforms with CRM systems, landing pages, and analytics tools

• Manage technical aspects of email setup (SPF, DKIM, DMARC records)

• Coordinate with web developers for landing page integration

Strategy & Execution

• Implement email marketing best practices

• Ideation with managers for email marketing initiatives

• Campaign ownership

Required Qualifications
Experience & Skills:

• 2+ years of hands-on experience in email marketing and marketing automation

• Proficiency in HubSpot Marketing Hub and other marketing platforms is must

• Hands-on experience with email service providers (Mailchimp, Active Campaign, Sendy etc.)

• Proven track record of improving email performance metrics and ROI

• Experience managing B2B email campaigns

Technical Competencies

• Advanced knowledge of marketing automation platforms and workflows

• HTML/CSS skills for email template & landing page customization

• Experience with A/B testing methodologies and statistical analysis

• Understanding of CRM and lead management processes

Analytical & Strategic Skills

• Strong analytical mindset with ability to interpret campaign data

• Experience with lead scoring, segmentation, and behavioral targeting

• Knowledge of email deliverability best practices and compliance requirements

• Strategic thinking for long-term campaign planning and optimization

• Open to learn & adapt new tools & technologies quickly

• Understanding of inbound and outbound email marketing strategies

Certifications
Preferred Qualifications:

• HubSpot Email Marketing Certification (required)

• HubSpot Marketing Hub Software

• Additional email marketing or automation platform certifications

Industry Experience

• Agency environment experience is an add-on

• Knowledge of B2B sales cycles and lead nurturing

• Experience with event marketing and webinar promotion campaigns

Advanced Skills

• Experience with advanced personalization and dynamic content

• Familiarity with sales enablement and lead handoff processes

• Experience with international email marketing and compliance