
email and marketing automation executive
1 day ago
Role Title
: Email and Marketing Automation Executive
Reports to Role (Title)
: Email Marketing
Location
: Pune
Scope
:
Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.
Job Description
Location: Pune (On-site)
Job Type: Full time
Experience: 2 years
Lead & execute email & WhatsApp marketing campaigns and marketing automation strategies for our brands. Drive lead nurturing & customer engagement through sophisticated automation workflows and data-driven email marketing.
Key Responsibilities
Email Marketing Planning & Execution:
Develop comprehensive email marketing campaign plans aligned with business objectives
Create and execute multi-touch email campaigns for lead generation and nurturing
Design email sequences for different buyer journey stages and customer segments
Manage email calendars across 5-6 simultaneous brands, manage newsletters
A/B test subject lines, content, send times, and campaign elements
Build email templates & landing pages
- Create emails content using AI
Marketing Automation & Workflows
Build and optimize complex automation workflows in HubSpot and other platforms
Create behavioral trigger campaigns
Set up drip campaigns, welcome series, and re-engagement sequences
Develop automated workflows for webinar promotion, event marketing, service promotion and content distribution
Implement progressive profiling and dynamic content strategies
Database Management & Segmentation
Manage email databases and ensure data hygiene across systems
Create sophisticated audience segments based on demographics, behavior, and engagement
Implement list growth strategies and lead magnet campaigns
Maintain compliance with GDPR, CAN-SPAM, and other email regulations
Monitor deliverability rates and manage sender reputation
Automate outbound marketing efforts
Performance Analytics & Optimization
Track and analyze email performance metrics (open rates, CTR, conversion rates)
Identify optimization opportunities and implement continuous improvements
Monitor automation performance and troubleshoot workflow issues
Integration & Technical Management
Integrate email platforms with CRM systems, landing pages, and analytics tools
Manage technical aspects of email setup (SPF, DKIM, DMARC records)
Coordinate with web developers for landing page integration
Strategy & Execution
Implement email marketing best practices
Ideation with managers for email marketing initiatives
Campaign ownership
Required Qualifications
Experience & Skills:
2+ years of hands-on experience in email marketing and marketing automation
Proficiency in HubSpot Marketing Hub and other marketing platforms is must
Hands-on experience with email service providers (Mailchimp, Active Campaign, Sendy etc.)
Proven track record of improving email performance metrics and ROI
Experience managing B2B email campaigns
Technical Competencies
Advanced knowledge of marketing automation platforms and workflows
HTML/CSS skills for email template & landing page customization
Experience with A/B testing methodologies and statistical analysis
Understanding of CRM and lead management processes
Analytical & Strategic Skills
Strong analytical mindset with ability to interpret campaign data
Experience with lead scoring, segmentation, and behavioral targeting
Knowledge of email deliverability best practices and compliance requirements
Strategic thinking for long-term campaign planning and optimization
Open to learn & adapt new tools & technologies quickly
Understanding of inbound and outbound email marketing strategies
Certifications
Preferred Qualifications:
HubSpot Email Marketing Certification (required)
HubSpot Marketing Hub Software
Additional email marketing or automation platform certifications
Industry Experience
Agency environment experience is an add-on
Knowledge of B2B sales cycles and lead nurturing
Experience with event marketing and webinar promotion campaigns
Advanced Skills
Experience with advanced personalization and dynamic content
Familiarity with sales enablement and lead handoff processes
Experience with international email marketing and compliance
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