Performance Marketing Specialist

1 day ago

Mumbai, Maharashtra, India Skyleaf Consultants LLP Full time US$ 90,000 - US$ 1,20,000 per year

Job Title: Sr. Advertising Specialist (Performance Marketing – Amazon & Google)

Location: Lower Parel, Mumbai - On-site

Experience: 6 – 8 years

Industry: Textile / Home Furnishing

Category: E-commerce – Bed Linen

About the Company: We are a premium textile brand based in India, specializing in high-

quality bed linens. We sell our branded products across multiple continents through e-

commerce platforms like Amazon, Google Shopping, and other digital channels. We are

expanding rapidly and looking for an experienced Advertising Specialist to scale our brand

through effective digital advertising strategies.

Key Responsibilities:

End-to-End Ad Campaign Management:

 Plan, execute, and optimize advertising campaigns on Amazon Ads (SP, SB, SD) and Google

Ads (Search, Shopping, Display) to drive ROAS and brand visibility. Increase SOV organically

(long-term) and inorganically (short-term) with help of on platform SEO activities

 International Market Focus:

Strategize & manage campaigns for multiple countries (e.g., US,

UK, EU, MENA) tailoring creatives and targeting based on regional trends and competition

 Keyword & Audience Targeting:

Conduct keyword research using multiple tools like Amazon

Pi, Helium 10, Amazon Brand Analytics, and Google Keyword Planner. Build campaigns

focused on both branded, competition and non-branded search terms

 Budget & Performance Monitoring:

Manage daily budgets, track AdSpend, ACoS, TACoS,

CTR, CVR, BS, PS and ROAS; take timely corrective actions to meet performance KPIs

 Reporting & Insights:

Provide weekly and monthly performance reports with actionable

insights. Communicate learnings to internal stakeholders for product and pricing alignment

 Cross-Channel Coordination:

Collaborate with SEO, content, design, and marketplace teams

to align ad messaging, landing pages, and inventory with campaign goals

 Competitor & Market Analysis:

Stay on top of industry trends, competitor performance, and

platform updates to identify opportunities for improvement and innovation

 Follow-up:

Co-ordinate with agencies for strategy execution and attain brand goals

Required Skills and Experience:

 Minimum 5 years of hands-on experience in managing performance marketing, preferably

in textile/home furnishing or lifestyle brands.

 Proven expertise in Amazon Ads, Flipkart Ad (Seller Central or Vendor Central) and Google

Ads

 Experience managing multi-country campaigns with a clear understanding of regional

nuances and country-based core search terms

 Strong command of advertising KPIs such as ACoS, ROAS, CVR, and CPC

 Working knowledge of tools like Google Analytics, Helium 10, Brand Analytics, and Excel/

Power Bi for reporting, research & analysis

 Strong analytical mindset with attention to detail

 Excellent communication and cross-functional collaboration skills

Preferred Qualifications:

 Experience with Meta, DSP or external tools (e.g., Perpetua, Pacvue) is a plus.

 Certification in Amazon Sponsored Ads, Google Ads, Google Analytics, Meta, etc.

 Familiarity with listing optimization, A+ content, and EBC on Amazon.

What We Offer:

 Opportunity to work with a fast-growing premium home-bedding brand in global markets

 Exposure to international performance marketing & cutting-edge e-commerce strategies

 A data-driven, collaborative, and growth-oriented work environment

 Competitive compensation, Opportunities for professional growth & skill development

Apply now or share your resumes directly at or connect

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