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Performance Marketing Specialist

2 weeks ago

Mumbai, Maharashtra, India Merfee Full time US$ 90,000 - US$ 1,20,000 per year

Company Description

Merfee is a premium clothing brand renowned for its timeless designs and minimalist aesthetic. We prioritize quality and craftsmanship, creating elegant and enduring garments with clean lines, refined silhouettes, and carefully selected high-quality materials. Our collections seamlessly blend modern prints and patterns with sophisticated monochrome separates, empowering individuals to curate a wardrobe that is both understated and expressive.

Role Description

This is a full-time on-site role for a Performance Marketing Specialist at Merfee located in Mumbai. The role involves tasks such as communication, market research, sales, marketing strategy, and customer service to drive performance marketing initiatives.

What We're Looking For:

  • 2+ years of hands-on experience
    in performance marketing.
  • Strong command of
    Meta Ads Manager
    and
    Google Ads
    platforms.
  • Proven track record of running ROI-driven ad campaigns.
  • Deep understanding of digital analytics, attribution, and funnel strategies.
  • Comfortable managing multiple campaigns and budgets simultaneously.

What You'll Be Doing:

  • Plan, launch, and optimize
    Meta (Facebook/Instagram)
    and
    Google Ads
    campaigns.
  • Manage full-funnel paid campaigns with a strong focus on conversions and ROAS.
  • Continuously analyze ad performance, run A/B tests, and optimize targeting, creatives, and landing pages.
  • Report on key metrics and share actionable insights to improve campaign efficiency.
  • Stay ahead of platform updates and industry best practices.