Performance Marketing Specialist

1 day ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 24,00,000
Meta Ads Expert

We are looking for a results-driven Performance Marketing Specialist to turn clicks into customers, and campaigns into revenue across Google Ads & Meta Ads.

This is a Full-time Remote Job for a self-motivated individual who can expand the client's brand presence by finding the target audience to distribute marketing content. The ideal candidate will create and implement the performance marketing strategy using both offline and online methods to gain new customers.

  • Plan, execute, and optimize paid campaigns across Facebook & Instagram Ads Manager.
  • Conduct audience research and create laser-targeted campaigns for conversions, leads, and brand awareness.
  • Develop and test ad creatives, copy, and formats (image, carousel, video, reels, etc.).
  • Manage campaign budgets, bids, and daily ad spends to ensure ROI.
  • Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly.
  • Set up retargeting, lookalike audiences, and advanced custom audience strategies.
  • Coordinate with design/content teams for creatives aligned with campaign goals.
  • Monitor competitor ad strategies and suggest improvements.
  • Run A/B testing for ad copies, creatives, and targeting.
  • Prepare campaign performance reports and present insights with actionable recommendations.
  • Stay updated with Meta platform updates, policies, and best practices.

The ideal candidate has 2+ years of experience managing performance campaigns on Meta Ads and hands-on experience with Business Manager & Facebook Ads Manager. They also have a strong understanding of CPC, CPM, ROAS, and attribution models, as well as the ability to analyze data, spot trends, and make informed decisions quickly.

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