Performance Marketing

1 day ago


Mumbai, Maharashtra, India Whisky Labs Full time US$ 60,000 - US$ 1,20,000 per year

About the Role

We are looking for a results-driven
Freelance Performance Marketing Specialist
to help us plan, execute, and optimize digital campaigns across multiple platforms. The ideal candidate is analytical, creative with ad strategy, and focused on delivering measurable ROI.

Responsibilities

  • Plan, set up, and manage paid ad campaigns on
    Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms
    .
  • Optimize campaigns to achieve performance targets such as
    ROAS, CAC, CTR, and conversions
    .
  • Conduct
    A/B testing
    on ad creatives, copy, and targeting.
  • Monitor campaign performance and provide weekly reports with actionable insights.
  • Collaborate with design/content teams for ad creatives.
  • Implement tracking pixels, conversion tracking, and attribution models.
  • Stay updated with latest
    digital marketing trends and platform updates
    .

Requirements

  • Proven experience running
    performance marketing campaigns
    (freelance/agency/in-house).
  • Strong knowledge of
    Google Ads, Meta Ads Manager, LinkedIn Ads
    .
  • Experience managing
    small to

medium
ad budgets
.
- Proficiency with analytics tools (Google Analytics, Tag Manager, etc.).
- Ability to analyze data and make
data-driven decisions
.
- (Bonus) Knowledge of remarketing, automation, or affiliate marketing.

Contract Type

  • Freelance / Project-based


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