Performance Marketer

1 day ago

Mumbai, Maharashtra, India FINQY Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Title: Performance Marketing Analyst

Location: Mumbai, Maharashtra

Experience Required: 2+ Years

Employment Type: Full-time

About the Role

We are seeking a Performance Marketing Analyst with 2+ years of experience in running ROI-driven campaigns across paid media, affiliate, and influencer channels. The ideal candidate is analytical, data-driven, and skilled at scaling user acquisition through both digital ads and partnership-led growth initiatives.

Key Responsibilities

  1. Plan, execute, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other performance channels.
  2. Drive growth through affiliate marketing: onboarding, managing, and optimizing affiliate partners to deliver high-quality leads.
  3. Support and track influencer marketing campaigns: coordinating with creators, setting KPIs, and analyzing ROI.
  4. Manage budgets, pacing, and bidding strategies to maximize performance and efficiency.
  5. Monitor and report on key performance metrics: CTR, CPC, CPA, ROAS, LTV, conversion rates.
  6. Conduct A/B testing on creatives, targeting, and landing pages for continuous improvement.
  7. Collaborate with creative, content, and business teams to align campaigns with overall marketing strategy.
  8. Maintain dashboards and deliver actionable insights on campaign and partner performance.
  9. Stay updated with digital marketing, affiliate, and influencer trends to identify new growth opportunities.

Key Skills & Qualifications

  1. Bachelor's degree in Marketing, Business, Economics, or related field.
  2. 2 years of experience in performance marketing with exposure to paid ads, affiliate networks, and influencer campaigns.
  3. Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics tools.
  4. Strong understanding of affiliate platforms/networks (CJ, Impact, vCommission, etc.) and influencer marketing tools.
  5. Excellent knowledge of Google Analytics, Tag Manager, UTM tracking, and attribution models.
  6. Strong analytical and problem-solving skills; advanced Excel/Sheets proficiency.
  7. Experience with CRO, SEO, and marketing automation is a plus.

What We Offer

  1. Ownership of campaigns across paid media + partnerships (affiliate & influencer).
  2. Work in a high-growth environment with cross-functional exposure.
  3. Learning opportunities in advanced performance marketing strategies.
  4. Competitive salary, incentives, and career progression.

Interested candidates - Apply here or send us your CV at

Thank you

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