Digital Marketing Manager

2 days ago

Goregaon, Maharashtra, India Nexibles Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Company Description

Nexibles is a next-generation
digital flexible packaging solutions firm,
reimanging how brands connect with their consumers through smart, sustainable and creative packaging experiences. We bring together innovation, design, and technology to deliver customized digital packaging solutions that elevate brand presence and engagement.

We are looking for a Digital Marketing Manager who will drive Nexibles digital footprint across markets, leveraging data, creativity and technology to scale awareness, leads and conversions.

Role Purpose

To conceptualize, execute and optimize
end-to-end digital marketing strategies
that amplify Nexibles brand visibility, enhance digital presence and generate qualified business leads through performance-driven marketing initiatives.

Key Responsibilities

  1. Strategy & Planning

  2. Develop and execute
    comprehensive digital marketing strategies
    aligning with business goals, brand positioning, and campaign objectives.

  3. Lead the
    SEO/SEM/AIO/GIO strategy
    to increase organic traffic, brand visibility and search ranking.
  4. Design and execute
    integrated online marketing campaigns
    across channels - search, display, social, video and content

2.Performance Marketing

  • Manage and optimize
    paid campaigns
    (Google Ads, Meta, LinkedIn etc) to maximize ROI and lead generation.
  • Track, analyze and report on campaign performance using analytics tools like
    Google Analytics, Search Console, SEMrush and Data Studio.
  • Drive A/B testing, keyword optimization and landing page effectiveness

3.Social Media & Brand Storytelling

  • Build and execute
    social media strategy
    across LinkedIn, Instagram, Facebook and YouTube to strengthen Nexibles digital community
  • Develop engaging and brand-aligned
    content calendars
    with the design and creative teams.
  • Partner with business and design leads to create
    thought leadership
    and industry-related storytelling.

4.Website & SEO Ownership

  • Own the website's content, structure and user experience for optimal SEO and lead conversion.
  • Conduct keyword research, backlinking, and on-page optimization to drive traffic quality.
  • Maintain consistency of brand voice and visual identity across digital platforms.

5.Analytics, Tools & Insights

  • Measure campaign success using KPIs such as CTR, conversion rates, CPC and engagement metrics.
  • Translate insights into actionable strategies for marketing and sales alignment
  • Stay updated on latest AI-driven marketing tools, industry trends and algorithm changes to maintain a competitive edge.

Qualifications

  • Bachelor's or Master's in Marketing, Digital Media or related field
  • 5- 8 years of experience in digital marketing, preferably in B2B or creative/packaging/design sectors
  • Exposure to branding & creative marketing projects
  • Certifications in Google Ads, Analytics or SEO tools (preferred)

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