Brand Manager

2 days ago

Navi Mumbai, Maharashtra, India Kidzonia Full time
Job Description: Brand Manager

Location: Mumbai, Maharashtra

Company: Kidzonia International Preschools

About Us:

  • Kidzonia International Preschools is a leading chain of preschools dedicated to experiential and activity-based learning. With 21 branches across Navi Mumbai and Pune, and plans for further expansion, we aim to create a strong and consistent brand identity. We are seeking a creative and results-driven Brand Manager to oversee and grow our brand presence, ensuring alignment with our vision and values.

Key Responsibilities:

  • Brand Strategy & Development
  • Develop and execute a comprehensive brand strategy to position Kidzonia as a leader in the preschool segment.
  • Define and maintain brand guidelines to ensure consistency across all communication channels.
  • Identify target audiences and create strategies to effectively engage them.

Marketing & Campaign Management

  • Plan and implement marketing campaigns to drive brand awareness and admissions.
  • Collaborate with the marketing team to create compelling content for digital, print, and outdoor media.
  • Analyze campaign performance and use insights to refine future marketing efforts.

Public Relations & Communications

  • Manage PR activities, including press releases, media partnerships, and events, to enhance the brand's reputation.
  • Act as the brand custodian, ensuring all internal and external communications reflect the brand's tone and values.
  • Develop strategies to amplify positive word-of-mouth and parent testimonials.

Digital Branding & Social Media

  • Oversee the digital presence of Kidzonia, including the website, social media, and online reviews.
  • Collaborate with the Social Media Manager to create engaging content that aligns with brand objectives.
  • Monitor and analyze online sentiment and take proactive measures to manage the brand's reputation.

Market Research & Insights

  • Conduct regular competitor analysis and stay updated on industry trends.
  • Use data from surveys, focus groups, and analytics to understand customer perceptions and improve branding efforts.
  • Work closely with the Admissions and Operations teams to align branding with parent expectations and feedback.

Event & Experience Management

  • Conceptualize and execute brand-aligned events at preschools to enhance the experiential learning ethos.
  • Collaborate with centers to ensure branding at events is consistent and impactful.

Qualifications & Skills Required:

  • Education: Bachelor's or Master's degree in Marketing, Brand Management, or a related field.
  • Experience: 4-6 years in brand management, preferably in the education or service sector.
  • Strong understanding of digital marketing, branding principles, and content strategy.
  • Excellent communication, presentation, and storytelling skills.
  • Creative mindset with the ability to think strategically and execute tactically.
  • Proven ability to manage multiple projects and work with cross-functional teams.

Why Join Us?

  • Opportunity to shape and grow the brand of a leading preschool chain.
  • Collaborative and innovative work environment.
  • Chance to create meaningful impact in early childhood education.
  • Competitive salary and growth opportunities.

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